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Creativity & Innovation

Gain the key competitive edge for your organisation


Benefits to you and your organisation

  • Identify a systematic process to enable yourself and your colleagues to come up with, assess, develop and implement ideas
  • Identify what's needed – creativity or innovation
  • Generate and improve ideas in a range of ways
  • Distinguish high pay-off from simply 'wild' ideas
  • Sell ideas to get buy-in on ideas

Core content

  • 24/7 creativity: a systematic process, creativity as a culture, integrating creativity into work, switching on creativity in a crisis
  • Creativity techniques: burst technique, 99p challenge, forced association, breaking 'impossible' limits, reversal technique
  • Innovation models: eight key models, innovation competencies, whole organisation approaches, implementation
  • Identifying innovation challenges: assessing barriers to success, overcoming negative mindsets, building confidence in groups
  • Selling your new idea: establishing the strengths and weaknesses using USPs, selling motivators not benefits, Da Vinci selling


Who should attend?

All managers keen to energise their team or organisation and/or need to find new ways to develop and deliver services.

Learning approaches

We'll be introducing a range of practical tools and techniques for you to practise on the day and how to apply them to your situation.

 

 

Duration1 day
Cost£200+VAT Includes full documentation, lunch and refreshments.
DocumentationWorkbook containing all topics covered during the programme.
Booking InfoThis programme will be running again in 2009. To register your interest, please email your contact details to Rosie Rigden.

Also available in-house »
 
Please contact us if you'd like to discuss your training requirements with our team, or would like more information
workshop

=mc's ideas and approaches to creativity and innovation have been highly effective. They have not only given me the tools and confidence to generate new and creative ideas, but also the impetus to drive forward existing ideas successfully.

Sarah Gaskin, Fundraising Innovation Officer, Christian Aid

 

As usual, this was up to =mc's high standards. I found the content very interesting, well presented and the tools will be excellent in planning team meetings at work and in developing my own ideas - thank you very much.

Caroline Ellis, Museum Manager, Tunbridge Wells Borough Council

 

This programme really takes creativity and innovation to a new level. Full of new approaches and the latest thinking, it will inspire, energise and equip you with highly practical tools. I would recommend this to anyone who is serious about transforming their work.

Hannah Bence,
Head of Events & Appeals,
The Children's Society

 

Transforming the performance of not-for-profit organisations