Big ideas for fundraisers no.4
OK, so how do you decide whether you should go ahead with your big idea?
Porter's 5 Forces is an excellent tool to establish whether you will or won't succeed in a new fundraising approach. The argument goes that when you consider entering a market, or launching a fundraising initiative, you need to think about five forces or challenges.
Essentially, the 5 Forces model asks you a series of questions aboutthe abilities of your organisation, and those of your competitors. The answers to the questions help you map what you would need in order to enter a specific fundraising market successfully – e.g. DRVT.
They can also highlight the challenges you face if you decide you want to exit from a current channel – for example, selling your chain of underperforming shops.
The download below introduces Porter's 5 Forces and =mc's application of the tool to fundraising.
Click on the links below to find out more.
Downloads
Decide if your new fundraising approach will be successful
Links
Strategic Planning Tools for Fundraising
How =mc can help with your fundraising strategy
Related items
Big ideas for fundraisers no.1
Big ideas for fundraisers no.2
Big ideas for fundraisers no.3
Big ideas for fundraisers no.5
Big ideas for fundraisers no.6