Multiple intelligences
If you want your big idea to have an impact, you need to be intelligent...
So you may not have more money, or a bigger brand, or more staff than your competitors. If that's the case, then you only have one potential competitive advantage – how well you use your brain, the brains of your staff, volunteers and donors.
=mc has pioneered the sophisticated use of psychology (brain software) and neurology (brain hardware) in fundraising.
This download encompasses a range of techniques including: Emotional Intelligence, NLP and the Myers Briggs Type Indicator (MBTI). The key amongst these tools is the use of Multiple Intelligences (MI).
Click on links below to find out more.
Downloads
Use MI to understand what techniques work for different donors
Links
How =mc can help with your fundraising approach
Related items
Fundraising: Balanced scorecard
Fundraising strategy: the Boston Matrix
Fundraising strategy: Ansoff's Matrix
Fundraising strategy: Porter's 5 Forces
Fundraising: Major Donor Prospect Assessment
