Press Release: The Influential Fundraiser
Fundraising gurus unveil the secrets to winning over major donor and peers in new book
The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results, By Bernard Ross and Clare Segal
The Influential Fundraiser, launched in the UK today (18 February 2009) by co-authors Bernard Ross and Clare Segal (directors of The Management Centre), reveals how fundraisers can apply the latest neurological and psychological techniques to secure funding from high value donors and support from peers. Published by Jossey-Bass, a Wiley company, the book explores how to achieve influence, combining academic theory with practical application.
The book’s ‘5 P Model’ (Passion, Proposal, Preparation, Persuasion, and Persistence) usesreal and current case studies to demonstrate how fundraisers, board members, developmentstaff and volunteers can raise money and build successful relationships. Among the topics covered are:
• Establishing a ‘presence’ under pressure
• Building instant rapport with difficult donors
• Using body language to get the right results
• Nine donor NOs and how to handle them
• Four decision-making strategies for donors
• Changing language styles to change donor minds
• How to make your message memorable
Bernard Ross, fundraising guru, co-author of The Influential Fundraiser and director of The Management Centre, says:
“Our worldwide work on major donor campaigns helped us realise that the key to success is the skilful use of communication techniques. It’s the competitive edge that charities need, rather than yet another cultivation event or email. Using scientifically-based methods in an ethical and emotionally intelligent way will help fundraisers get inside the minds of donors and achieve the results they are after”.
Following its publication in the US, The Influential Fundraiser has been selected as one of the top five non-profit books for 2009 by the New York Times online resource, About.com.
For more information about the book, visit www.influentialfundraiser.com
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The Influential Fundraiser Website
Check out this website for more information about the book
