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Fundraising Consultancy


Fundraising Audits & Strategy Development

Our customers ask us to work with them to establish their current fundraising position, and help to create radical and effective fundraising strategies that meet the needs of their organisations.

Often fundraisers are faced with significant additional challenges, as ambitious development plans require major uplifts in income from a range of sources.

How we help with fundraising audits and strategy

To address these concerns we work closely with organisations in the following areas:

Fundraising audits:

  • Reviewing planned and actual results, typically over a 3-5 year period
  • Benchmarking against similar organisations
  • Identifying areas for potential growth or at risk of decline
  • Assessing the organisation's donor and contact reach
  • Analysing the organisation's positioning
  • Assessing the external environment
  • Competitor analysis
  • Assessing the capacity and competence of fundraising staff

Strategy development:

  • Linking fundraising strategy and plans to your overall needs
  • Pinpointing the funding need
  • Sourcing likely sources of income and possible funding partners
  • Establishing the investment needed and possible return
  • Identifying appropriate fundraising infrastructures

The =mc approach to fundraising audits and strategy

Our work involves:

  • Detailed review of internal and external data
  • Interviewing internal and external stakeholders
  • Producing reports of the current position
  • Detailed analysis of current partners
  • Intensive work alongside senior management and fundraising teams
  • Consultation with current and potential funders
  • Production of written strategies, with targets and timelines
  • Benchmarking against comparable organisations


Our customers

Our strategic customers cover national and international organisations including: NSPCC, NCH, CARE International UK, Oxfam GB, Imperial War Museum.


Contact

For more information contact Angela Cluff, Principal Fundraising Consultant.

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=mc adopts an intelligent and professional approach to guiding our strategic development. The balance is just right: they give clear direction on where we need to focus, whilst understanding and respecting the culture of our organisation. Working with =mc isn’t about quick fix consultancy – it’s a true partnership that will empower our team to deliver long-term results.

Carol Monoyios,
Director of Marketing & Membership, Care International UK

Transforming the performance of not-for-profit organisations