Integrated Major Donor Programme
Maximising your potential to raise major gifts
Our new Integrated Major Donor Programme is a series of training and consultancy modules designed to help any organisation, at any stage of a major donor programme, maximise their potential to raise funds from major gifts.
A tailored approach
We believe that there’s no ‘one-size-fits-all’ solution for Major Donor fundraising. Each organisation brings its own unique set of targets, competencies, resources and challenges, so our response to each is different.
Delivery
This programme is organised into seven stages, each of which can include elements of consultancy and elements of training and development. You can select modules from within each stage depending on the existing major donor expertise and experience within your organisation.
Stage 1: A powerful case
Research and development of audience specific cases
Stage 2: Identifying prospects
Prospects, audits and analyses
Stage 3: Feasibility study and strategic plan
Feasibility study and the development of a strategic fundraising plan
Stage 4: Involving volunteers
Assessing volunteer competence and defining roles
Stage 5: Asking effectively
Equipping staff and volunteers with the skills to make successful asks
Stage 6: Closing commitments
Giving staff and volunteers the skills to close asks and make appointments
Stage 7: Developing long-term relationships
Structuring effective thanks and recognition mechanisms
Expertise
This programme has been developed over five years by =mc’s team of international fundraising experts. Each member of the team have a career in fundraising behind them, and have worked on campaigns of up to £1.25 billion, for organisations as diverse as universities and emergency relief agencies.
Investment
The investment for the programme varies according to the level of work needed. Our goal is to make you as self-sustaining as possible.
Contact
To find out more about the =mc Integrated Major Donor Programme please contact:
Angela Cluff, Director
+44 (0) 207 978 1516
