Key modules
Key modules on the programme will be drawn from the following:
(Please note that we send you an up-front online questionnaire to make sure the programme is exactly targeted to your needs, so the content does vary from School to School.)
Fundraising strategy tools
At the heart of successful fundraising is a strategic approach. We’ll offer a range of sophisticated and powerful tools to help participants build a strategic fundraising plan for both capital and revenue projects, ranging from =mc’s 7-stage model to the donor ladder.
Researching sources
At the heart of good fundraising is good information. This session covers how to find out about funding sources online and offline – and how to set up an information system that will identify potential sources.
Maximising Major Donors
Despite the recession there are still many wealthy individuals in the UK. Their support could transform your ability to achieve your artistic and cultural goals. We explore the psychology of major donors, how to identify them and the kinds of projects they like.
Choosing a structure
Arts and cultural organisations are changing their legal and organisational structures – setting up trading companies, dividing into strategic business units, establishing development trusts. We explore the how structure can help drive success.
Raising money for local authority projects
There are particular challenges and issues for anyone involved in local government trying to raise money for the arts: museums, galleries, festivals, etc. This session looks at the way to succeed.
Online fundraising
How can you use online tools and techniques to improve your fundraising – from Twitter to Facebook? This session will be led by one of the UK’s leading digital media experts offering you insights into what works – and what looks cool but doesn’t work…
Improving promotional material
How do potential donors and sponsors react to your promotional material? We offer insights into what works and what doesn’t, both for sponsorship and trusts. If you bring your material along you’ll have the chance to have it critiqued expertly for effectiveness.
Making an impact in fundraising pitches
Increasingly you have to make fundraising presentations to sponsors, foundations or venture philanthropists. We show how to get your ideas across quickly, effectively and in a way donors and sponsors understand. You’ll also get personal feedback on your style through video coaching.
Trust and foundation fundraising
UK foundations still give away almost £1.2B annually, and arts and cultural organisations can secure a share. We show you the secrets of success by targeted proposals and effective communication. We’ll also point out opportunities to access international foundations.
Commercial investment – from sponsorship to CSR
There’s a wide spectrum of ways to access corporate giving. We’ll explore the option and show you how to exploit these streams – improving your ability to raise funds. You’ll learn about the sponsorship spectrum and superclubbing to enhance your success.
Major appeals and how to run them
Large capital programmes or endowments – £250K or more – need particular skills and approaches and different techniques from revenue appeals. Through case studies and models, we introduce the stages in a successful major appeal.
Major appeals and how to run them
Large capital programmes or endowments – £250K or more – need particular skills and different techniques from revenue appeals. Through case studies and models, we introduce the stages in a successful major appeal and help you decide if it’s for you.
Setting up a development board
Not many fundraisers can do everything on their own and so at some point you’ll need to set up a Development Board. Who should be on that Board and what skills should both they and you have? How do you really engage them in your work?
Raising money for small organisations
Fundraising’s much easier if you’re a big successful brand. So where should you focus your energy and attention if you work for a small organisation and you’re the only fundraiser? Or even trying to fundraise with another job? We offer insights and ideas.
Making your case: powerful proposal writing
This linked series of sessions explores in-depth how to write a powerful proposal that puts your case for support effectively to any potential donor. We go through the common pitfalls in crafting a fundraising message and show how to avoid them.
Using tax breaks to fundraising advantage
Understanding the tax breaks associated with various forms of donation can dramatically improve income. This session explains the differences in various forms of tax-effective giving and how to exploit them.
Legacies
If correctly marketed, legacies from members, friends and users of an organisation can be a huge potential source of unrestricted funds. We show how to launch a legacy marketing drive that produces results.
Relationship fundraising
Many organisations have a large body of members or individuals who can help financially. How do they persuade these supporters to work with them in a way that suits them and the organisation, using the techniques of relationship fundraising?
Action planning
This session concentrates on distilling the next steps participants have to take to improve their fundraising approach. Tutors give intensive coaching on how to put plans into action and help you draw up key strategies for the period after you return.
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