Programme outline
Please note that case studies often involve evening work.
The programme may be subject to
change depending on the results of the pre-course questionnaire.
Day 1: Sunday
|
1.30 |
Tea & coffee
|
2.00 |
Welcome
-
introductions
-
key principles
-
strategy review
|
3.30 |
Break
|
4.00 |
Strategy 1
-
7 stage =mc model
-
creating case statements
-
analysing your situation
|
5.30 |
Strategy 2
-
fundraising cycles
-
defining competitors
-
defining structure
|
7.30 |
Dinner
|
Day 2: Monday
|
9.00 |
Strategy 3
-
key sources: trends and typology
-
making the ask
-
maintaining relationships
|
10.30 |
Break
|
11.00 |
Research
-
published resources
-
web research
-
using the NAFS library
|
12.30 |
Lunch
|
1.30 |
Trusts and Foundations 1
-
understanding foundations?
-
barriers to success
-
writing winning proposals
|
3.00 |
Break
|
3.30 |
Trusts & foundations 2
-
understanding foundations
-
problem statements
-
practice
|
5.00 |
Break
|
5.15 |
Foundation Case Study
|
6.00 |
Close & review
|
7.30 |
Dinner
|
Day 3: Tuesday
|
9.00 |
Relationship Fundraising 1
-
individual giving
-
upgrading donors
-
donor triangle & wedge
|
10.30 |
Break
|
11.00 |
Relationship Fundraising 2
-
individual giving
-
upgrading donors
-
donor triangle & wedge
|
12.30 |
Lunch
|
1.30 |
Major Donors
- what is a major donor
-
major donor engagement
-
managing major donors
|
3.00 |
Break
|
3.30 |
Sponsorship Case Study
- course participants work on case study
|
4.15 |
Break
|
4.45 |
Sponsorship Case Study (continued)
-
course participants work on case study
|
7.30 |
Dinner
|
Day 4: Wednesday
|
9.00 |
Effective Business Sponsorship
1
- the sponsorship spectrum
- characteristics of sponsorship
- key trends
|
10.30 |
Break |
11.00 |
Effective Business Sponsorship
2
- hygiene factors and motivators
- access points
- pricing Sponsorship
|
12.30 |
Lunch |
1.30 |
Effective Communication Skills 1
- pitching for money
- building sponsor confidence
- key skills
|
3.00 |
Break
|
3.30 |
Effective Communication Skills 2
-
building donor rapport
-
reinforcing key messages
-
building credibility
|
5.00 |
Break |
5.30 |
Sponsorship Case Study
-
participants work on case study
|
7.30 |
Dinner |
Day 5: Thursday
|
8.45 |
Video Case Study
- video presentation exercise
- participants video-ed
- action/learning
|
10.30 |
Break |
11.00 |
Feedback and Review
-
team feedback and coaching
-
research opportunities
-
personal review
|
12.30 |
Lunch |
1.30 |
Using New Media in Fundraising (Guest Speaker: Howard Lake)
- types of new media
- itegrating new media in your work
- free time
|
3.00 |
Break
|
3.30 |
Small Organisation Case Study
-
working with a small team
- maximising leverage
- working with your board
Or
Running a Capital Campaign
-
feasibility studies
-
campaign stages
-
linking campaign and other work
|
4.30 |
Any questions panel |
5.15 |
Break |
7.30 |
Dinner |
10.00 |
Informal Social Event
|
Day 6: Friday
|
9.30 |
Making Legacies Count
-
legacy motivators
-
key tactics
-
marketing legacies to audiences
|
10.45 |
Break
|
11.15 |
Strategy Review and Action Planning
- review personal skills
- outline organisational plans
- identify goals
|
1.00 |
Lunch & depart |
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