David Segal
Knowledge Management Specialist
My areas of expertise:
- primary and secondary research
- data analysis and benchmarking
- innovation – especially knowledge management
- strategic planning
- stakeholder engagement programmes
At the moment
I'm doing some work on a major business process review for a major UK cancer charity – having previously helped them develop a value chain model to identify where they were being most effective.
I've almost completed an INGO fundraising structure report which compares the way eight major international charities manage and coordinate fundraising around the world. This will help these organisations and =mc colleagues develop some new business models, especially for BRIC investment.
I set up and run a number of =mc's proprietary online analysis tools – we have tools to measure issues such as board engagement in major donor campaigns and senior management team effectiveness.
=mc has a commitment to sector research work and I manage this – for example the annual global fundraising confience survey. This includes microsites such as the fundraising scenarios project: www.fundraisingscenarios.com.
Before =mc
I started out as a computer engineer and worked my way up, eventually running international training centres in Paris and Brussels. This gave me solid technical foundations that still serve me well today in my research and analysis work.
Next, I took a year out and did an MBA at the CASS business school. The focus was on marketing and international business and it led to me working as European Marketing Manager for an American Electronics firm. This immersed me in the world of strategic planning and innovation – we had a live satellite linking all our customers years before the internet was developed.
Subsequent jobs included Marketing Development and International Sales Manager for a Fuji/DuPont joint venture and European Sales and Marketing Director for a division of Polaroid.
5 years ago I came to work for =mc, where I can apply my commercial sector knowledge and experience to projects in the not-for-profit sector. One thing stands out – there are definitely more similarities than differences between the two sectors!
