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Influencing Skills for Fundraisers

Develop the interpersonal and psychological skills to win over donors, volunteers and colleagues

In association with


Interpersonal skills are essential for effective high-value fundraising. This workshop will allow you access to the very latest and best tools to enable you to persuade individuals and commercial sponsors to provide significant financial support.

You'll hear about, and have a chance to practice, the skills and techniques that have helped some of the UK's top fundraisers win over high-value donors in 121 and small group settings. You'll also learn how to negotiate with commercial sponsorship managers and gain the best possible deal for your cause.


Benefits to you and your organisation

  • Learn how to quickly build rapport with anyone – no matter how different or difficult
  • Gain access to a toolbox of techniques to analyse situations and handle them effectively
  • Develop skills and confidence in your own ability to handle donors effectively and manage their expectations
  • Build up an effective case and adapt it to a range of different donors

Core modules

This focused and energising day is built around a range of modules and includes:

  • How to interpret a donor's psychology and convince reluctant donors
  • Making your case powerful
  • Building instant and effective rapport
  • Handling difficult fundraising situations and objections
  • Framing and reframing your case effectively
  • Interpersonal skills and rapport building with donors
  • Projecting confidence and authority
  • Dealing with sponsorship negotiations and pricing

Who should attend?

  • Charity fundraisers who have to negotiate with high level donors
  • Sponsorship managers keen to develop new ways to close high level deals
  • Development directors who need to win over supporters

Duration1 day
VenueLondon
DocumentationWorkbook containing all topics covered during the programme.
Booking InfoOnly available in-house »
 
Please contact us if you'd like to discuss your training requirements with our team, or would like more information
workshop

The course provides a myriad of ideas and techniques and the excellent materials provide valuable reference long afterwards. The day is intensive, instructive and entertaining – Bernard is a top class trainer.

Alastair Graham
Trusts & Major Donor Manager, Breakthrough Breast Cancer

 

As Director of Corporate Development, part of my everyday job is to make 'pitch' presentations. When I was invited to make a high profile presentation at a major international Multiple Sclerosis conference, I chose =mc's communications coaching. Working with =mc made the critical difference. turning an everyday presentation into something really memorable and useful for our fundraisers around the world, with a lasting impact.

Ian Mclaren,
Director Corporate Development Board, Multiple Sclerosis Society

Transforming the performance of not-for-profit organisations