Getting Started in Major Donor Work
Discover how to make this important source work for you
In association with
Major donor fundraising is the fastest growing area of new income for charities in the UK and internationally. But how do you start in this field if you have limited experience and resources? Also, if you're already running a major programme, is it as successful as it could be?
Using a mix of case studies and leading edge theory, this intensive masterclass will offer you access to all the tools and techniques you need to both start and develop a major donor programme.
We'll show you how to identify your potential, how to integrate major donor work into your existing portfolio and how to decide between building a major donor board or training skilled staff.
Benefits to you and your organisation
- Create powerful case studies for major donor work
- Sell 'projects' or 'unrestricted income'
- Evaluate the success of your current programme in terms of best practice and latest thinking
- Establish success competencies for your organisation
- Confidently approach and communicate with major donors
Core content
The day will explore how to build up a major donor programme using either a staff-led or volunteer-led model.
Among the topics will be:
- Distinguishing major donor fundraising from other approaches
- Key success competencies for your organisation
- Staff and volunteer-led approaches – the advantages and disadvantages
- Understanding the major donor mindset
- Using internal and external research to identify major donors
- Approching and communicating with major donors
Who should attend?
You’ll benefit from this workshop if you have limited experience in major donor work and want to assess your potential in this area. You'll also benefit if you want to understand how to set up a major donor programme with the latest thinking and techniques.
| Duration | 1 day |
|---|---|
| Documentation | Workbook containing all topics covered during the programme. |
| Contact | |
| Booking Info | Only available in-house » |
Please contact us if you'd like to discuss your training requirements with our team, or would like more information |
