Vision, Mission and Values

Principles

=mc is based on a core set of principles. These principles have remained the constant for over 30 years. They inform almost every aspect of the way we work – from our approach to CSR to our client journey process and our hiring policy. All of these principles have practical action attached to them – whether it’s raising money to support Comic Relief or wearing a jumper before turning up the heating to reduce energy use.

Our principles are outlined below.

Our vision

We work with the not for profit sector. The people we work with feel inspired, motivated and confident in the skills needed to create social good.

Our mission

Learning that leads to greater social good.

Our values

The way we do business is important. We ask everyone who works at =mc to share a set of values:

• to operate with integrity in everything we do
• to adopt an entrepreneurial and business-like approach to our work
• to prioritise results for customers
• to enjoy and celebrate success and positive effort
• to actively seek opportunities to take on increased responsibility
• to respect customers’ and colleagues’ beliefs and values

Our competencies

=mc needs core competencies: skills, knowledge and abilities at an individual and team level.

We all work to help =mc:

• to be a consistently profitable business
• to deliver on our results-based approach and philosophy for customers
• to identify and support suppliers who share our values
• to be able to work internationally and in a cross cultural way
• to improve and update our offerings and IP obsessively
• to be a good partner and employer in environmental and social terms