Leigh Middleton, CEO, National Youth Association
Jeremy Wyatt, CEO and Artistic Director, Ayr Gaiety Theatre
Ben Swart, Head of New Corporate Partnerships, NSPCC
Anamaria Wills FRSA, Cultural and Creative Consultant, Chair of Balbir Singh Dance Co
James Brindle, Deputy CEO, Magna Vitae
Buy the book online from Amazon UK by clicking the button below. If you’re outside the UK, order from your regional Amazon store to save money on postage costs. It’s currently available across Europe and on Amazon.com in the USA and Amazon.ca in Canada.
This breakthrough book explores for the first time how changes in our understanding of how the brain works when making decisions can be used for social good. It shows how techniques now common in business have the potential for creating positive radical change.
Written by two leading global experts in psychology, marketing and fundraising it builds on the work of Nobel prize winners Daniel Kahneman and Richard Thaler. It details how anyone involved in advocacy, campaigning social policy, social care, poverty reduction, health promotion and fundraising – essentially anyone involved in making change for good – can help individuals to make positive changes in their lives.
The book was formally launched on June 1st in London. Following that there have been a series of launches and associated training events around the world during 2018. At each venue participants were treated to one of the authors presenting on the key ideas and how to apply them.
To find out how you can host a launch event with associated seminar, contact Clare Segal, =mc director on email@example.com
Hover over the map to view past launch dates and locations:
Bernard Ross, =mc Director, is an award-winning management consultant and author who has developed strategy and fundraising campaigns for many of the world’s largest INGOs including the International Red Cross and Red Crescent, Amnesty International, Medecins Sans Frontieres and UNHCR
Omar Mahmoud is the Chief of Market Knowledge at the international development agency UNICEF and was previously a senior marketing professional at P&G working on some of the world’s largest brands including Pringles, Pampers and Ariel.
– Michael Adamson, Chief Executive, British Red Cross
– Mohamed Samir, P&G President, Organization Design
– Harvey McKinnon, President, HMA Canada; author and documentary film producer
– Mike Colling, Founder and Chief Executive, MC&G: The Growth Agency
– Isabella Navarro Grueter, Vice President for Whole-person Education, UDEM University, Monterrey, Mexico
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Or if you'd prefer to speak to someone, call 020 7978 1516.
Yvette Gyles, Director