Buy the book online from Amazon UK by clicking the button below. If you’re outside the UK, order from your regional Amazon store to save money on postage costs. It’s currently available across Europe and on Amazon.com in the USA and Amazon.ca in Canada.
This breakthrough book explores for the first time how changes in our understanding of how the brain works when making decisions can be used for social good. It shows how techniques now common in business have the potential for creating positive radical change.
Written by two leading global experts in psychology, marketing and fundraising it builds on the work of Nobel prize winners Daniel Kahneman and Richard Thaler. It details how anyone involved in advocacy, campaigning social policy, social care, poverty reduction, health promotion and fundraising – essentially anyone involved in making change for good – can help individuals to make positive changes in their lives.
The book was formally launched on June 1st in London. But there are series of launches and associated training events around the world until December 2018. At each venue you’ll be able to hear one of the authors present on the key ideas and how you can apply them to your work.
For details, or to find out how you can host a launch event with associated seminar, contact Clare Segal, =mc director on firstname.lastname@example.org
Hover over the map to view launch dates and locations:
Bernard Ross, =mc Director, is an award-winning management consultant and author who has developed strategy and fundraising campaigns for many of the world’s largest INGOs including the International Red Cross and Red Crescent, Amnesty International, Medecins Sans Frontieres and UNHCR
Omar Mahmoud is the Chief of Market Knowledge at the international development agency UNICEF and was previously a senior marketing professional at P&G working on some of the world’s largest brands including Pringles, Pampers and Ariel.
– Michael Adamson, Chief Executive, British Red Cross
– Mohamed Samir, P&G President, Organization Design
– Harvey McKinnon, President, HMA Canada; author and documentary film producer
– Mike Colling, Founder and Chief Executive, MC&G: The Growth Agency
– Isabella Navarro Grueter, Vice President for Whole-person Education, UDEM University, Monterrey, Mexico
Need a quick answer to a specific challenge? Not sure what you're looking for or haven't time to search? Send me a message and we'll get back to you as soon as possible with an answer.
Or if you'd prefer to speak to someone, call 020 7978 1516.
Yvette Gyles, Director