The canvas provides an integrated process for establishing the offering / market fit. This is done through the structure of the canvas. If you draw a vertical line straight in the middle, you’ll have two sides: the left which addresses the Offering elements and the right which addresses the Market components. The canvas is joined in the middle where the Value Proposition is formed. Underneath are ways of exploring the cost and income base.
The canvas, in essence, asks you to explain how you existing or new business idea works in terms of nine key interlinked elements. It captures the essential components that make up the business model. Here is what every section in the canvas means and the kinds of content in it:
Creating the canvas is normally done in a particular sequence, ensuring you begin with and then build on the more important components.
This allows you to focus and then elaborate on each item separately. A common sequence would be:
But you can begin as you would with a jigsaw and simply fill in what is obvious, and then build out to the other sections.
To understand how the model works in a connected way you might look at this brief video: https://goo.gl/y89uD 2’ 19”
For a more detailed version try https://goo.gl/BSXQJM 53’ 20”
There are also two books you can buy which go further into the models:
The model below shows the =mc version of the model. See the questions contained in each element – they should help you frame the content. Right click on the image to open in a new tab and view the content full size, or click here to download a PDF version.
At the heart of the strategy canvas sits the Value Proposition. This forms the link between your offerings – products and services – and issues – or jobs – your customers are trying to solve in their work or personal lives. So the value consists exclusively in the benefit offerings deliver for customers.
Think of these issues as having three dimensions, with complements on the product/service side:
Where the three dimensions meet should be a fit – a match.
For a more detailed explanation try this video https://goo.gl/9HmXDK
=mc has extensive helping social agencies – charities, INGOs, NGOs, CSOs and public bodies develop their business models canvases from South Downs National Park and British Red Cross to International Development Law Organisation and UNICEF International. For more information on the Business Model Canvas or the Social Value Proposition contact Bernard Ross, Director, The Management Centre on 020 7978 1516.
Below are a series of questions chunked in sections to help you establish your Social Value Proposition(s). Again, right click on the image to view full size in a new tab or download the PDF here.
To find out more about the social business model canvas and value proposition, contact Bernard Ross, Director on 020 7978 1516 or email firstname.lastname@example.org
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Yvette Gyles, Director