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Angela Cluff

Principal Partner Consultant

Contact Angela Cluff
Angela Cluff

Angela is an expert in fundraising strategy and a specialist in major donor fundraising. She has led major consultancy projects for UK and international organisations including UNICEF International, MS Society, Friends of the Earth, British Red Cross, UNICEF UK, NSPCC, British Heart Foundation, Mind, MSF International, WWF International and Greenpeace International. She is a regular speaker at UK and international fundraising conferences, and is a Trustee of Oxfam GB.

Areas of expertise

  • devising fundraising strategy
  • transforming – and starting – major donor programmes, including capital campaigns
  • applying blue ocean thinking to fundraising

At the moment

I’m enjoying working for a range of organisations to grow fundraising in response to some of the world’s most pressing issues – including International Rescue Committee, MSF, WWF and UNHCR. I particularly enjoy helping organisations explore future potential and defining how best they can build on opportunities and minimise risks.

I was the project lead for the major donor project for The Commission on the Donor Experience and am now a member of the steering group for the Institute of Fundraising’s Special interest Group on the Donor Experience.

Before =mc

It’s now 15 years since I joined =mc’s consultancy team, so before =mc is a long time ago! My direct fundraising was setting up corporate fundraising for British Heart Foundation and then growing major donor fundraising at NSPCC. I was lucky to be heading up NSPCC’s major donor team at the time that we created the Full Stop Campaign. I still look back with pride at the aspiration NSPCC set for the sector. I became deputy director of fundraising at NSPCC and then moved into consultancy.

Contact Angela Cluff
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