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Clare Segal


Contact Clare Segal
Clare Segal

Clare is a founder director of =mc. She specialises in communication – especially helping organisations and individuals to develop impact and communicate their strategies and ambitions. She is an accredited MBTI coach, author of three books, and was the =mc lead in the team working alongside the Mayor’s office developing a support response for victims of the London Bombings on 7/7.

Clare spends much of her time developing the cases for support used by a number of national and international fundraising campaigns including those of WWF InternationalNSPCC, UNICEF UK & WSPA International.

My areas of expertise

  • coaching senior individuals for challenging presentations
  • developing strategies and business plans
  • writing cases for support for major fundraising campaigns

At the moment

I’m currently working on a number of cases for support. A case for support is the core document at the centre of any fundraising campaign. Essentially this involves me talking to a great many stakeholders, then taking a very complex issue and trying to make it simpler – but not simplistic – in a way that engages staff and donors. Recently I seem to have collected a portfolio of challenging causes to communicate about mental health (three different organisations), children, and women refugees.

Before =mc

I’ve always had a strong commitment to social change. So after graduating from York University, I worked for a variety of community-based agencies from Citizen’s Advice Bureau to Community Service Volunteers (CSV). While working at CSV I ran a community history project, bringing together long-term unemployed volunteers with elderly care home residents.

At that time I developed an interest in film and video making. For a number of years I directed and produced videos on a range of social issues – from sexism to elder care – and much in between. My work twice won UK awards.

I spend a lot of my time writing, including a number of books. My two most recent – Breakthrough Thinking and The Influential Fundraiser – I wrote with Bernard Ross, my co-director at =mc. Both books have been well received, with The Influential Fundraiser being recommended by the New York Times.

In 1988 Bernard Ross and I set up =mc, with two desks, an American Express credit card to pay for printing publicity materials, and one of the very first Macintosh computers. I’m very proud of how we’ve built the reach and reputation of the company over the last twenty years. Of course, now we do ethical banking, and have a team of twenty people. But we still use Macs!

Contact Clare Segal
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