David is an expert in commercial awareness, strategy and innovation. He worked for 22 years in senior management positions for leading international companies before dedicating himself to the not-for-profit sector in 1999.
He has worked with a diverse range of UK not-for-profit organisations over the past 10 years years, including the RSPCA, Diabetes UK, Hackney Learning Trust, Southampton Art Gallery and the Welsh Refugee Council.
I’m doing some work on a commercial awareness and commercial engagement programme for a Local Authority education support organisation – having previously helped them develop a commercial business plan.
I’ve recently completed a new strategy for a regional refugee organisation. This was based on our strategy map and balanced scorecard approach – essential in meeting the need to deliver to a very tight deadline.
I set up and continue to run a number of =mc’s proprietary online analysis tools – we have tools to measure issues such as board engagement in major donor campaigns and senior management team effectiveness. =mc has a commitment to sector research work and I manage this – for example the annual global fundraising confidence survey.
I started out as a computer engineer and worked my way up, eventually running international training centres in Paris and Brussels. This gave me solid technical foundations that still serve me well today in my research and analysis work.
Next, I took a year out and did an MBA at the CASS business school, followed by a Diploma in Marketing from the Institute of Marketing. The focus was on marketing and international business and it led to me working as European Marketing Manager for an American Electronics firm. This immersed me in the world of strategic planning and innovation – we had a live satellite linking all our customers years before the internet was developed.
Subsequent jobs included Marketing Development and International Sales Manager for a Fuji/DuPont joint venture and European Sales and Marketing Director for a division of Polaroid.
12 years ago I came to work for =mc, where I can apply my commercial sector knowledge and experience to projects in the not-for-profit sector. One thing stands out – there are definitely more similarities than differences between the two sectors!
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Or if you'd prefer to speak to someone, call 020 7978 1516.
Clare Segal, Director