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Behavioural Economics in fundraising: Time to get on board?

=mc director Bernard Ross and Omar Mahmoud Chief of Market Intelligence, UNICEF International presented a session at the National Fundraising Convention on behavioural economics. Below Omar Mahmoud suggests some of the issues they talked about. Based around their forthcoming book Change for Good, Using Behavioural Economics for a Better World. Behavioural economics – why it’s time for […]

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Behavioural Economics Big Idea

Behavioural economics: why we think much less than we think we think… and why it’s important

Behavioural economics says we are sometimes rational, but most of the time our rationality is limited by our ability to work things out, the large amount of information available, the limited relevant knowledge we have, and our own lack of time and energy. In these cases – and whether we are deciding on donating to […]

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