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Creativity and Innovation Toolkit

Creativity and innovation toolkit

Releasing and realising new ideas

A busy and intensive day that offers individuals a range of techniques to energise their teams, generate new ideas and put them into practice.

Participants learn several key creativity techniques including how to maximise creativity in groups, ensuring everyone is engaged and removing the mindset traps that hold back creativity.

Using =mc’s innovation value chain model, participants explore the more formal process of innovation at an organisational level – taking ideas from a basic concept through a reality check to practical, quantifiable results. They also discover how to support a culture of creativity and innovation.

Who is the programme for?

This day will benefit any individual keen to introduce new ideas and ways of working in their team, department, or organisation. It will be especially useful to anyone changed with driving an innovation programme.

  • “The whole day was very useful. I won’t be afraid to be more creative and innovative and will put the new tools and approaches into practice when planning meetings and arranging agendas.”

    Jackie Taylor-Marsh, Qualification Manager, Cambridge Assessment

  • “I love the fact that I’ve discovered the secret of being systematically creative and innovative. An excellent day – time well spent.”

    Sarah Faulkner, Qualifications Team Manager, Cambridge Assessment

  • “Great course, great fun – taught me to think more laterally, and overcome barriers to creativity.”

    Wendy Richards, Qualifications Leader, Cambridge Assessment

Outcomes for you and your organisation

At the end of the programme participants will be able to:

  • understand the difference between creativity and innovation
  • integrate creativity and innovation into their everyday work
  • use a range of techniques to generate new ideas
  • understand how to risk assess and develop innovative ideas and approaches
  • be able to apply a systematic framework for innovation using the =mc 7-stage model
  • remove barriers to co-operation within teams and across departments
  • tackle specific problems and challenges creatively

Learning approaches

Over an enjoyable and stimulating programme participants will enjoy:

  • group activities to use and understand creativity tools
  • tools to diagnose and improve their organisation’s or team’s ability to be innovative
  • the chance to work on practical challenges of their own
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Yvette Gyles

About Yvette Gyles

Yvette specialises in leadership, personal effectiveness, change and innovation. Before joining =mc, she worked in HR for several years in both the private and charity sector as an HR...


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Yvette Gyles, Director

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