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Developing Commercial Awareness

Developing Commercial Awareness

Building sustainability

This popular programme offers important new ways for organisations – from museums to healthcare charities and even campaigns – to identify their assets and clarify how they can contribute to sustainable income.

We’ll link customers and offerings into matrix to identify the potential for income.

Who is the programme for?

This day is designed for department heads, service heads and managers needing to contract or develop new chargeable services. It is also suitable for internal staff teams.

  • “Fantastic day. It will prove invaluable to have our team speaking the same language as we grow our thinking and planning around this topic.”

    Camilla Hampshire, Museum Manager, RAMM

  • “I’ve got some very interesting ideas from the day. It’s clear to me now that we can use our gallery in a more commercial way without losing site of its purpose.”

    Jayne Wootton, Visitor Services Supervisor, Royal Albert Memorial Museum

Outcomes for you and your organisation

After this practical and enjoyable day participants are able to:

  • create a commercial mindset in a team or organisation
  • establish the true cost of a service and how to recover costs or make profits
  • identify and meet the needs of customers and consumers
  • create and market a ‘saleable’  proposition
  • price propositions appropriately to a core market
  • build simple marketing strategies to create business streams
  • develop customer journeys

Learning approaches

Over this enjoyable day you’ll enjoy:

  • group activities to explore commercial skills
  • the chance to apply the approach to your organisation
  • case study analysis
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What can we help you with?

Need a quick answer to a specific challenge? Not sure what you're looking for or haven't time to search? Send me a message and we'll get back to you as soon as possible with an answer.

Or if you'd prefer to speak to someone, call 020 7978 1516.


Yvette Gyles, Director

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