When thinking about your strategy you need to decide whether you want to operate competing with other charities as best you can – red ocean – or instead to create a whole new space for yourself where the competition is irrelevant – blue ocean.
In this programme we’ll explore the difference between these strategic approaches – which have influenced how some of the world’s largest charities from MSF to UNICEF and Kiva have decided to apply this exciting radical approach. You’ll learn how to use various tools to decide where to position yourself.
This programme is designed for CEOs, operational directors, and team leaders keen to consider new ways of working to precede transformational results.
“Red ocean blue ocean thinking has been a valuable insight in the development of our global strategy – asking us how we can do more for the world’s children.”
Steve Andrews, Chief of Fundraising Strategy and Investment at UNICEF International
At then end of the day participants will be able to:
In a structured day you’ll:
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Or if you'd prefer to speak to someone, call 020 7978 1516.
Yvette Gyles, Director