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Red Ocean Blue Ocean (ROBO)

Red Ocean Blue Ocean (ROBO) – creating disruptive change to the way you work, what you do and who you work with

When thinking about your strategy you need to decide whether you want to operate competing with other charities as best you can – red ocean – or instead to create a whole new space for yourself where the competition is irrelevant – blue ocean.  

In this programme we’ll explore the difference between these strategic approaches – which have influenced how some of the world’s largest charities from MSF to UNICEF and Kiva have decided to apply this exciting radical approach. You’ll learn how to use various tools to decide where to position yourself.

Who is the programme for?

This programme is designed for CEOs, operational directors, and team leaders keen to consider new ways of working to precede transformational results.

“Red ocean blue ocean thinking has been a valuable insight in the development of our global strategy – asking us how we can do more for the world’s children.”

Steve Andrews, Chief of Fundraising Strategy and Investment at UNICEF International

Outcomes for you and your organisation

At then end of the day participants will be able to:

  • Distinguish red ocean and blue ocean approaches
  • Identify how commercial companies from Cirque du Soleil to Nintendo Wii and Apple have used this model to transform their business
  • Explore what’s possible with Red Ocean models – compete more effectively
  • Turn ‘logic’ inside out: learning to focus on non-supporters or service users rather than existing ones
  • Creating a breakthrough value proposition
  • Using innovation as a means to drive blue ocean approaches

Learning approaches

In a structured day you’ll:

  • learn to use a range of tools from the ROBO set
  • explore commercial and charity case studies
  • explore how to apply ROBO thinking to your own work
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Angela Cluff

About Angela Cluff

Angela is an expert in fundraising strategy and a specialist in major donor fundraising. She has led major consultancy projects for UK and international organisations including UNICEF International, MS...

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