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Strategy Maps & The Balanced Scorecard


The Strategy Map approach is used by many of the fastest growing UK and International charities

this radical systematic model allows you to shape and organise your strategic thinking into a simple to understand, one page systems diagram. Among the UK charities who have benefited from =mc’s strategic support are – British Red Cross, Teenage Cancer Trust, MacMillan Cancer, UNICEF and Compassion in World Farming. =mc’s structured process enables you to build a simple and understandable model of change and link it to key success metrics through the scorecard. =mc is the leading Europe’s agency delivering strategy map training and consultancy.

Who is the programme for?

This programme is designed for CEOs, operational directors, and team leaders keen to shape and organise an integrated strategic planning process using a leading edge tool.

“This is a critical time for UK charities. And we wanted to have a radical review of our whole business model as well as strategy. =mc led us through the whole process – helping us establish where we were, are, and then using the strategy map and business model canvas to set out a whole new way of working.”

Mark Astarita, OBE, Director of Fundraising, British Red Cross

Outcomes for you and your organisation

At then end of the day participants will be able to:

  • understand the unique benefits of the strategy map over other approaches
  • establish key stakeholders and their concerns and input
  • build up a strategy map and scorecard for their organisation or team
  • use the ‘how/why’ logic to ensure the strategy is robust
  • be able to develop objectives and metrics
  • clarify how to share the strategy map widely
  • see how to link strategy to operational action

Learning approaches

In a structured day you’ll:

  • learn to use a range of tools
  • explore commercial and charity case studies
  • explore how to apply BSC to your own work
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Bernard Ross

About Bernard Ross

Bernard is an internationally regarded expert in strategic thinking, organisational change and personal effectiveness. He works in Europe, USA, Africa and South America. His assignments have involved a wide range...


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Yvette Gyles, Director

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