This day for fundraisers is designed for functional heads and senior fundraisers who need strategic tools and techniques to develop a new strategy or reframe an existing one. It’s a specialised version of our popular strategic planning tools programme.
By attending you’ll gain an understanding of current key thinking in strategy, from organisational competencies to blue and red ocean approaches, as well as clarification of strategic terms such as core business and emergent and intended strategy. Most important you’ll feel confident and competent to sue the major tools such as PEST, SWOT, gap Analysis, Boston, Ansoff and Porter’s 5 Forces. Armed with these tools you’ll know how to plot the environmental context for your work, how to generate strategic drivers, and how to identify a portfolio of high performing fundraising offerings.
Finally we look at tools to decide entry or exit or activities from markets- and establishing which new offerings to deliver in new markets.This day is used by charities as varied as Barnados and British Red Cross to give key managers an insight into the full portfolio of tools and how and when to use them effectively.
This programme is for fundraising directors or managers in a fundraising functions who want to boost their grasp of key tools and concepts to improve their strategic planning.
“I will definitely base my strategic decisions on the tools I found out about on this course – or at least use them to verify my assumptions. Ansoff’s Matrix provides a nice and useful way to prioritise the dilemma of new products versus new donors.”
Antonio Costantino, Corporate Partnerships Officer, European Molecular Biology Laboratory
Participants are able to:
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Or if you'd prefer to speak to someone, call 020 7978 1516.
Yvette Gyles, Director