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Anthony Nolan

Case study: Engagement Strategy Development at Anthony Nolan

Anthony Nolan is the leading UK charity working in the areas of leukaemia and haematopoietic stem cell transplantation. It recruits individuals to a national donor register and carries out research to help make bone marrow transplants more effective. Their vision is to save and improve the lives of everyone who needs a stem cell transplant. To succeed in this ambition, […]

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Strategy Maps and the Balanced Scorecard

An Introduction to Strategy Maps and the BSC in Charities

Synopsis: Organisations need to find a way to express their strategy simply and understandably – but also in a way that reflects the complexity of their relationships and activities. One increasingly popular framework to combine these qualities is the balanced scorecard (BSC), and specifically the more recent incarnation, the strategy map. At its simplest the […]

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