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Behavioural economics

Appraisal

The appraisal is dead. Long live the appraisal.

=mc Director and L&D specialist Yvette Gyles blogs on the pros and cons of appraisals… Tis the season for performance reviews – well, it seems that way to me. But with a global pandemic disrupting our working patterns and processes, I’ve been taking the opportunity to ask charities, non-profits and public sector HR teams if […]

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identifiable victim

Identifiable Victims – ignoring the BIG stuff

Bernard Ross, =mc Director and co-author of the best-selling book Change for Good – using behavioural economics for a better world blogs about why the ‘identifiable victims’ principle is important to fundraisers. Maybe like me you were in one sense glad to see the attention the Thai boys trapped in the cave got. And at […]

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stop listening

Stop listening to your supporters

They’re just trying to rationalise. (Tell you rational-lies!) Fundraising consultant Bernard Ross gets serious in part two of this #BlogOff, fighting the ‘no’ corner in the battle of whether you should listen to your supporters – or not. Read the opposing view from Dana Segal here. Fundraisers are an emotional bunch. They care a lot […]

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Robots listening

Should you listen to your supporters?

In this #BlogOff, fundraising consultants Bernard Ross and Dana Segal go head to head offering different answers to one important question: Should you listen to your supporters? Dana says YES… It’s been a few weeks since the recent GDPR influx to my inbox; proclamations of love and a desire to keep in touch came from organisations […]

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Behavioural Economics Brain

I want you to want to learn. Is Behavioural Economics the breakthrough we’ve been waiting for in L&D?

In this article, =mc’s Senior Learning & Development Consultant, Philly Graham looks at an important new framework, behavioural economics, and what it can teach us in learning & development. At =mc we are constantly reflecting on what could improve training and development initiatives, especially in terms of supporting real change in organisations. A challenge that is often cited to […]

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behavioural economics websites

10 ways to increase donations through your website

Behavioural Economics is changing our understanding of how people make decisions. While we like to think we are rationale, considered beings, the majority of our daily decisions are made quickly and often irrationally. This has huge implications for us as fundraisers, not least in the way we engage with donors making ‘impulse’ or ‘spur of the […]

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coffee & macaroon

Behavioural Economics in fundraising: Time to get on board?

=mc director Bernard Ross and Omar Mahmoud Chief of Market Intelligence, UNICEF International presented a session at the National Fundraising Convention on behavioural economics. Below Omar Mahmoud suggests some of the issues they talked about. Based around their forthcoming book Change for Good, Using Behavioural Economics for a Better World. Behavioural economics – why it’s time for […]

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Behavioural Economics Big Idea

Behavioural economics: why we think much less than we think we think… and why it’s important

Behavioural economics says we are sometimes rational, but most of the time our rationality is limited by our ability to work things out, the large amount of information available, the limited relevant knowledge we have, and our own lack of time and energy. In these cases – and whether we are deciding on donating to […]

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