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unicef

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Case study: Partnership skills – encouraging a collaborative approach to data culture at UNICEF UK

UNICEF UK (UUK) is part of UNICEF’s global network. It raises money for their work with children and children’s rights worldwide. Accurate, up-to-the-minute information – data – is a key element in UNICEF UK’s very successful fundraising operation. And how that data is managed across the organisation is increasingly significant to their work. Challenge Supporter […]

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coffee & macaroon

Behavioural Economics in fundraising: Time to get on board?

=mc director Bernard Ross and Omar Mahmoud Chief of Market Intelligence, UNICEF International presented a session at the National Fundraising Convention on behavioural economics. Below Omar Mahmoud suggests some of the issues they talked about. Based around their forthcoming book Change for Good, Using Behavioural Economics for a Better World. Behavioural economics – why it’s time for […]

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The Management Centre

Defining your value proposition

 This download is one of a series on new ideas in strategy, based on the book by =mc directors, Bernard Ross and Clare Segal – The Strategy Workout, (Financial Times/Pearson, Autumn 2015). A couple of years ago we were delighted to be asked by UNICEF International to help them develop a case for support. The […]

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