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Influence

Influencing & Negotiating

Keeping on track and stay in control – structure your negotiations for success

Negotiating with others, whether it’s at home with a partner over household chores, or at work with a colleague about help with in a project, is part of everyday life. And reaching an amicable agreement isn’t always easy. People often tell us they walk away from these situations feeling they either haven’t achieved what they […]

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9-Fundraising-Nos

Fundraising: The Nine Fundraising Nos

Fundraisers are worried about donors saying ‘no!’ This article explores the idea developed by =mc directors Clare Segal and Bernard Ross in their book The Influential Fundraiser (Wiley 2010) that there are 9 different ways in which donors say ‘No’ and how to respond. The starting point is that No normally means “ask me a better […]

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The Influential Fundraiser Big Idea

The Influential Fundraiser

Influence… it’s what donors want The world of fundraising is changing. More and more supporters are being turned off by clichéd direct mail packages, their in-boxes are filled to bursting with bland e-newsletters, and they can’t bear to listen to another dull speech over a bad chicken meal at a crowded fundraising gala. Instead supporters […]

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Housing and Care 21

Case study: Housing & Care 21

Driving culture change at Housing & Care 21 Housing & Care 21 are the UK’s largest non-profit care provider and a national leader in providing innovative, affordable housing for older people. Their strong belief that later life should be happy and fulfilling, has lead to them supporting over 28,000 people across the UK with essential […]

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JDRF logo

Case Study: JDRF boost their major donor fundraising

  Juvenile Diabetes Research Foundation (JDRF), the world’s leading charitable funder of type 1 diabetes research, has a strong base of supporters, many of whom are motivated by their direct affinity with the cause. They also have a major donor fundraising programme, sustained by some highly motivated volunteers. The volunteers are often involved in networking […]

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British Council

Case study: The British Council increase their global fundraising capacity

Working commercially at a local level, worldwide The British Council asked =mc to help it to increase income generation across the globe by designing and delivering training programmes that would develop sponsorship and business relations skills among staff. After this training British Council staff in Russia secured a 1 million Euro sponsorship deal! Background The […]

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