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Fundraising case studies

Age Exchange

Case study: Building sustainability at Age Exchange

Age Exchange was formed in 1983 as a specialist reminiscence charity, and over the years has developed new ways of working to reduce loneliness and isolation. For the past 15 years, due to a growing older population, the charity has expanded its work with people who have found themselves as carers for older relatives and […]

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MS Society

Case Study: MS Society

When Paul Amadi took up the reins as Executive Director of Fundraising at the MS Society, it was an exciting time of change. There was an ambitious, new organisation strategy. A 10 year, £100M research appeal had started. A new marketing strategy was in development… and a fundraising improvement programme was building on the outcomes of […]

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Macmillan logo

Case study: Growing Fundraising Talent at Macmillan Cancer Support

Since its foundation in 1911, Macmillan Cancer Support has become the largest cancer care and support charity in the UK. Their vision – that no one should face cancer alone – means they aim to reach and improve the lives of millions of people every year. The Challenge With competition for fundraising talent becoming fiercer […]

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Marie Curie

Case study: Spreading the legacy message in Marie Curie

Marie Curie is one of the UK’s largest national charities, providing care and support for people living with any terminal illness, and their families. They’ve been carrying out this vital work for over 65 years – and last year alone cared for over 40,000 people across the UK. Challenge In 2015 Marie Curie Cancer Care […]

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Birmingham Hippodrome

Case Study: Birmingham Hippodrome

Birmingham Hippodrome raises £1m for Stage Appeal with help from =mc The Birmingham Hippodrome started an appeal in Spring 2012 for a major capital appeal to fundraise £1m towards the cost of replacing their 30 year old stage. They had gathered some key customer data and needed some high level expertise help to analyse the […]

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Canal and River Trust

Case Study: Canal & River Trust

New charity: new donors – setting up a major donor fundraising programme from scratch Formerly British Waterways, the charity Canal & River Trust (CRT) was launched in 2012. It is responsible for maintaining 2,200 miles of historic canals, rivers, docks and reservoirs, as well as museums, archives and a large collection of protected structures. CRT […]

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UNAIDS logo

Case study: Capacity building for UNAIDS

UNAIDS is the leading UN organisation in the global response to HIV, bringing together the efforts and resources of ten UN system organisations. Across its programmes, partnerships with local NGOs and community based groups are key to successful delivery. Challenge Partners in West and Central Africa have limited resources and are reliant upon a few […]

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Global Development Network

Case study: Global Development Network expands its fundraising

  The Global Development Network (GDN) is a worldwide association of research and policy institutes promoting the generation, sharing and application to policy of multidisciplinary knowledge for the purpose of development. It was founded as a unit in the World Bank a decade ago, and is now an independent International Organisation with headquarters in New […]

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HIV AIDS Alliance logo

Case study: HIV/AIDS Alliance develop a country strategy for Uganda

  In 2007, the Uganda country office of The International HIV/AIDS Alliance was a new and growing programme with great potential. In need of a country strategy, but with little time to spare on it, they called on =mc. Two years on, and the Uganda country office is ahead or on target for all of […]

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JDRF logo

Case Study: JDRF boost their major donor fundraising

  Juvenile Diabetes Research Foundation (JDRF), the world’s leading charitable funder of type 1 diabetes research, has a strong base of supporters, many of whom are motivated by their direct affinity with the cause. They also have a major donor fundraising programme, sustained by some highly motivated volunteers. The volunteers are often involved in networking […]

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SDNPA logo

Case Study: Helping to ensure sustainability – developing an income generation strategy for South Downs National Park Authority

  The South Downs is the UK’s newest National Park, covering a wide variety of landscapes, historic monuments, archeological features and living, working communities. Around 2 million people live within or close to the national park – the highest local population among all the national parks – and day visits reach 46 million a year. […]

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British Council

Case study: The British Council increase their global fundraising capacity

Working commercially at a local level, worldwide The British Council asked =mc to help it to increase income generation across the globe by designing and delivering training programmes that would develop sponsorship and business relations skills among staff. After this training British Council staff in Russia secured a 1 million Euro sponsorship deal! Background The […]

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RSPCA-logo

Case Study: Developing Earned Income at the RSPCA

The RSPCA is the largest animal welfare organisation in Europe. It rescues, rehabilitates and rehomes hundreds of thousands of animals each year in England and Wales. The RSPCA also offers advice on caring for all animals, and campaigns to change laws that will protect them, which it enforces through prosecution. But they face the challenge […]

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UNICEF UK logo

Case Study: UNICEF UK creates a high-impact case for support

UNICEF UK works in 190 countries and runs more projects than any other organisation in the world. They needed a case for support for a campaign that focused on a specific problem. Find out how =mc worked with staff across UNICEF to develop a draft proposition that they used extensively across their campaigning, with great […]

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WSUP logo

Case study: Water & Sanitation for the Urban Poor (WSUP)

Water & Sanitation for the Urban Poor (WSUP) is a unique organisation – a partnership that brings together the expertise of business, NGOs and academia to deliver drinking water and sanitation services to the poorest people living in cities in the developing world. In 2013 WSUP approached =mc for help to identify new funding sources […]

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