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Innovation

=mc IDEA value chain

IDEA value chain – how to embed your innovative idea

What’s the Big Idea? Management guru, Peter Drucker, has written extensively on the value of innovation and the need to avoid ‘the temptation to feed yesterday and starve tomorrow’. Third sector, public sector and even social business often have a false sense of ‘playing safe’ by sticking to what has worked in the past. But, […]

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Building New Ideas

Building New Ideas

One good, workable idea often comes from two others being combined. For example, Johannes Gutenburg, the 15th Century inventor of the printing press, combined the idea of the pressure provided by a wine press, with the idea of the imprint put on coins in the city mint. His printing press with moveable type was a […]

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The Management Centre

Innovation in Action

In this blog, =mc‘s Assistant Director Yvette Gyles shares 5 ideas for improving innovation, and how these steps are already helping organisations such as ActionAid. We’re good at coming up with ideas in my organisation – the creative bit – but they never seem to get off the drawing board. Where are we going wrong with our […]

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Does your Big Idea look Red or Blue?

What’s the Big Idea? Blue Ocean Strategy is a radical approach to strategy captured in a book written by W. Chan Kim and Renée Mauborgne – professors based at INSEAD, the leading European business school. The book summarises the thesis that organisations face two key choices: creating new customer demand in an uncontested market space […]

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RNIB logo

Case study: RNIB

Growing a culture of innovation at RNIB Royal National Institute of Blind People (RNIB) is the UK’s leading charity offering support, advice and information to over two million people with sight loss. The fundraising department wanted to foster a culture of innovation to boost their income. RNIB worked with The Management Centre (=mc) to design […]

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