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Strategy

Safe space logo

Safe Space #12 How can I connect my hybrid-working team?

Here at =mc we encourage every participant we meet on our programmes to get in touch if they have specific issues they want to follow up on. From this we hear some common problems, issues, challenges, and worries. In this regular feature we share some of those challenges, and our advice, for dealing with them. […]

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Business Model Canvas

Developing a Business Model Canvas

The Business Model Canvas, or BMC, is a tool created in the last five years, based on work done by two Europeans Alex Osterwalder and Yves Pigneur. It has been developed by Angela Cluff and Bernard Ross at =mc to make it useful for charities and NGOs keen to plot how their social business works – in […]

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Bernard Ross

Bernard Ross

Bernard is an internationally regarded expert in strategic thinking, organisational change and personal effectiveness. He works in Europe, USA, Africa and South America.

His assignments have involved a wide range of not-for-profit organisations over 25 years. Those in the UK include British Red Cross, NSPCC, Macmillan Cancer, and the Science Museum. He has also consulted for a number of universities including Oxford and the Sorbonne. International agencies on his assignment roster include ICRC, IFRC, Amnesty International, Greenpeace International, UNICEF, and MSF.

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MS Society

Case Study: MS Society

When Paul Amadi took up the reins as Executive Director of Fundraising at the MS Society, it was an exciting time of change. There was an ambitious, new organisation strategy. A 10 year, £100M research appeal had started. A new marketing strategy was in development… and a fundraising improvement programme was building on the outcomes of […]

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The Management Centre

Using Strategic Planning Tools for Fundraising

Is your organisation competing in a Red Ocean or Blue Ocean? Put simply, Red Ocean & Blue Ocean are two different ways of comparing the strategy of an organisation in relation to the territory they are competing in. Red Ocean Strategy sees an organisation fighting for a share of the demand in a market which […]

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Boston Matrix

The Boston Matrix in Fundraising

The Boston Matrix is one of a series of analysis tools that help you decide the effectiveness of your current fundraising portfolio. It is normally used to assess the relative contribution of various fundraising activities or donor clusters at a particular point in time. But the matrix is enormously flexible and can be used to […]

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Porter's Five Forces

Porter’s Five Forces Model in Fundraising

Michael Porter is currently the hottest (and most expensive!) management consultant in the world. He has produced a number of ‘big ideas’. But perhaps his most famous is the Five Forces model. This article will explain it. The Big Idea Michael Porter has produced a number of ‘big ideas’. But perhaps his most famous is […]

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Ansoff's Matrix

Ansoff’s Matrix

The Big Idea Defining strategic direction can be a major challenge for any organisation. Igor Ansoff, US strategy guru, developed a matrix which helps to focus your attention and resources. This matrix, commonly used in commercial settings, has been adapted by =mc to make it relevant to a wide range of not-for-profit organisations. For fundraisers […]

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Cultural Web

Culture eats strategy for breakfast

Transforming results by changing beliefs and behaviours “Culture eats strategy for breakfast” is a famous quote from legendary management consultant and writer Peter Drucker. To be clear he didn’t mean that strategy was unimportant – rather that a powerful and empowering culture was a surer route to organisational success. One of the key goals in […]

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Good to Great

Good to Great

“Good is the enemy of Great” is the opening of one of the most influential books in contemporary management thinking. As an opening it’s pretty arresting – maybe not up there alongside “A spectre is haunting Europe” or “In the beginning was the word” – but nonetheless powerful. And although originally written about businesses, the […]

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Gateway housing association

Leading Gateway from Good to Greatness

Gateway Housing Association is the largest provider of sheltered housing in Tower Hamlets. Their name came about because of their unique role in supporting people in a borough which has, throughout history, been a ‘gateway’ for migrants coming to live and work in London. It also reflects their core belief that decent affordable housing is […]

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Concern Worldwide

Case study: Developing a competency framework for Concern Worldwide

What makes us successful? Inside Concern Worldwide’s competency framework Concern Worldwide is an international non-governmental organisation “working for a world where no one lives in fear, poverty or oppression.” Established over 40 years ago it works in over 29 countries. As well as responding to humanitarian emergencies, Concern also provides longer-term assistance in the areas […]

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Case study: Frontline AIDS develop a country strategy for Uganda

  In 2007, the Uganda country office of Frontline AIDS (then known as The International HIV/AIDS Alliance) was a new and growing programme with great potential. In need of a country strategy, but with little time to spare on it, they called on =mc. Two years later, and the Uganda country office was ahead or […]

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Strategy Maps and the Balanced Scorecard

An Introduction to Strategy Maps and the BSC in Charities

Synopsis: Organisations need to find a way to express their strategy simply and understandably – but also in a way that reflects the complexity of their relationships and activities. One increasingly popular framework to combine these qualities is the balanced scorecard (BSC), and specifically the more recent incarnation, the strategy map. At its simplest the […]

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Law Centres Network logo

Case study: Law Centres Federation (LCF)

Envisioning the future to test your strategy In a quickly changing world, it often feels like traditional strategic planning isn’t quite covering all the bases. With an uncertain and shifting external environment, the UK’s federation of not-for-profit legal practices wanted to test whether their new strategy would be robust enough to handle these changes. Find […]

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Does your Big Idea look Red or Blue?

What’s the Big Idea? Blue Ocean Strategy is a radical approach to strategy captured in a book written by W. Chan Kim and Renée Mauborgne – professors based at INSEAD, the leading European business school. The book summarises the thesis that organisations face two key choices: creating new customer demand in an uncontested market space […]

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UNICEF UK logo

Case Study: UNICEF UK creates a high-impact case for support

UNICEF UK works in 190 countries and runs more projects than any other organisation in the world. They needed a case for support for a campaign that focused on a specific problem. Find out how =mc worked with staff across UNICEF to develop a draft proposition that they used extensively across their campaigning, with great […]

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