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Charity

Valentine’s Day? Donor love? Be over it…!

=mc Director Bernard Ross blogs on which charities are deserving all the love, and which are pushing donors away this Valentine’s Day. I hate Valentine’s Day. I mean I can live with the schmaltzy overpriced commercial nonsense: genetically modified, scentless roses at £5 a stem, cards that range from diabetes-causing sweetness to jaw-dropping crudeness, and opportunities to […]

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Generating-commerical-income

When fundraising is not enough – generating commercial income

With funding and fundraising coming under increasing pressure, organisations are looking to raise money in new ways, and for many this means generating income through commercial activities. It’s an attractive proposition – additional money with ‘no strings’ – but what should you be considering before taking the plunge? And how might going down this route […]

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9-Fundraising-Nos

Fundraising: The Nine Fundraising Nos

Fundraisers are worried about donors saying ‘no!’ This article explores the idea developed by =mc directors Clare Segal and Bernard Ross in their book The Influential Fundraiser (Wiley 2010) that there are 9 different ways in which donors say ‘No’ and how to respond. The starting point is that No normally means “ask me a better […]

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behavioural economics websites

10 ways to increase donations through your website

Behavioural Economics is changing our understanding of how people make decisions. While we like to think we are rationale, considered beings, the majority of our daily decisions are made quickly and often irrationally. This has huge implications for us as fundraisers, not least in the way we engage with donors making ‘impulse’ or ‘spur of the […]

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