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communications

GROW Big Idea

GROW your approach to coaching

What’s the Big Idea? During the 1980’s Sir John Whitmore, Timothy Gallwey and Graham Alexander created the (now world renowned) GROW coaching model. It draws on methods developed by the trio which have since been applied in a wide range of settings around the world. In this =mc Big Idea we explore how the GROW […]

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build confidence

2022: forget the resolutions, build your confidence instead

January is traditionally a time of looking forward and looking back. A time to consider the challenges – and failures – of the year before. To set resolutions and plan for a better year ahead. Full of good intentions, these resolutions are usually broken by the end of the month. I have never been a […]

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Fight or flight

Difficult conversations – facing them, not reacting to them

It is a universal truth that during our working lives, we will not always agree with our colleagues. There are always going to be times when we need to have difficult conversations or overcome tricky differences. Here is an example: Recently I had a catch up meeting for a project I’m working on. There was […]

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Video graphic

Match your body language and tone of voice to your words for more impact

This video explains how the three elements of face to face communications (as researched by Albert Mehrabian) work together to deliver your message. Using a mismatch of body language and tone compared to your words can lead to your message being lost or misconstrued. Match all three to have the biggest impact. Laura Slater, =mc […]

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Social proof

Social proof… it’s essential to influence… let me prove it to you!

In the Influential Fundraiser training, =mc uses its powerful five stages of influence model and teaches you the 15 tools you need to learn to apply systematically and sensitively for success. These techniques have been used to secure at least six £1M+ gifts in the last five years, as well as countless smaller ones. You […]

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Matrix-working

Help! The Matrix is messing with me!

Working in a matrix should be empowering, agile and developmental. So why am I finding it confusing, hard and messy? Put simply, matrix management is about dual reporting lines. Someone based in a regional office might report to the regional manager – the geographical line – and to the head of their department who’s based […]

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Presentation nerves

Problems with Presenting? Get a grip!

In this blog, =mc Assistant Director and L&D consultant Yvette Gyles shares three top tips for giving memorable, impactful presentations that you can enjoy, rather than dread

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Think Feel Do

Getting people on board – the elevator pitch

To be an effective leader you need to get people engaged with your ideas and work – whether it’s a senior manager to agree a new way of working, a colleague to help with your project, or support from a funder or external stakeholder. Whatever the situation, bringing people on board is critical to success […]

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Money mailbox

So you think you’re clever? Three things you can learn from email scammers

As fundraisers we often think we’re very clever – using sophisticated techniques from marketing, from neuroscience and from psychology to share and organise our powerful and engaging messages. When we’re feeling down about our low response rates – clearly the failing of our unsophisticated audience – we can always go into our spam folders to […]

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behavioural economics websites

10 ways to increase donations through your website

Behavioural Economics is changing our understanding of how people make decisions. While we like to think we are rationale, considered beings, the majority of our daily decisions are made quickly and often irrationally. This has huge implications for us as fundraisers, not least in the way we engage with donors making ‘impulse’ or ‘spur of the […]

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