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Drivers

Unicorn

Is your project a zombie, troll or unicorn? Maybe it’s just confused and needs a rationale

In this blog, Assistant Director, Yvette Gyles looks at common problems with projects, and gives an overview of =mc’s approach to Project Rationale. =mc’s Systems Model outlines 3 elements in getting your project rationale right. They are: Driver: what triggered this project? Why was it initiated? Was this in response to a need (various departments […]

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