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Strategy Toolbox

strategy toolbox

The programme is a toolbox built around five core modules:

— frameworks in strategy, how to analyse challenges, managing service and activity portfolios, shaping new strategic directions and defining organisational competencies in relation to vision and mission. It covers the full range of classic tools including PEST, SWOT, VMVC (Vision, Mission, Values and Competencies), Ansoff’s Matrix, Boston Matrix, Kottler’s Added Value, Porter’s Five Forces, and even insight into how to use Scenario Planning.

Who is the programme for?

This day is designed for managers keen to understand the range of tools and frameworks they have available when planning strategies, programme/service delivery or fundraising. It’s also useful for anyone familiar with the tools but keen to see how they can be used in a more sophisticated way.

  • “I’ll be using all the tools and techniques we used today to help develop the direct marketing programme. Really useful.”

    Antonia Learey, Head of Direct Marketing, Barnardos

  • “I will definitely base my strategic decisions on the tools I found out about on this course – or at least use them to verify my assumptions. Ansoff’s Matrix provides a nice and useful way to prioritise the dilemma of new products versus new donors.”

    Antonio Costantino, Corporate Partnerships Officer, European Molecular Biology Laboratory

Outcomes for you and your organisation

At the end of the programme participants will be able to:

  • understand the key tools in strategy and their uses and limitations
  • share their strategic ideas effectively with colleagues
  • identify whether current initiatives need to be continued, invested in or stopped
  • assess new directions using matrix analysis
  • analyse the environment and shape and identify key drivers for focus
  • clarify and build on their organisational competencies
  • tackle complex organisational challenges and agree ways forward
  • link strategic tools effectively into an overall framework

Learning approaches

Over this busy and thought provoking day you’ll enjoy:

  • individual and group activities to use the tools
  • chances to explore tool use in your organisation
  • case studies from charity and the commercial sector
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Charlotte Scott

About Charlotte Scott

Charlotte specialises in leadership development, team facilitation and strategy development. Charlotte worked for over 20 years in the not-for-profit sector. Before joining =mc seven years ago, she created and implemented a...


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Yvette Gyles, Director

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