The Management Centre
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Developing Business Skills for Managers

Developing Commercial Awareness

Strategic tools for charity and non-profit managers

Building Sustainability in your organisation

Strategic thinking is no longer the sole responsibility of the CEO or leadership team. Increasingly, managers at every level are tasked with thinking commercially, innovatively, and strategically. In the not-for-profit sectors this means making decisions that are both ethical, mission-focused and financially sustainable. This programme offers managers practical ways to develop their business thinking and skill set.

All our public training is scheduled when enough demand is there, so please register your interest here, and we'll let you know as soon as a new date is set.
Yes, and also face to face. It's equally suitable for both options. For more information on the differences between online and face to face training, visit our Learning and Development page.
If you have 6 or more people to train it's worth getting in touch to discuss in-house options.

These include:
  • your choice of structure – as well as choosing dates to suit you, you can also decide whether to have the content delivered in full days, half-day sessions or bitesize sessions over separate days.
  • tailoring options – if you're looking to focus on particular elements of the programme, we can look into this.
  • self-directed learning – this enables participants to set learning goals, acquire knowledge and skills, set their own actions and evaluate themselves using a customised web portal which we'll build for you.
In order to make sure your in-house training needs are met, the best way to start this process is with a conversation (for free of course). Contact us online or call 020 7978 1516 to speak to one of our experienced consultants.

Who is the programme for?

This course will be tailored to your organisation and managers. The programme aims to support non-SMT members, who are accountable for a function, team or operational area. They will need to be empowered to solve problems and make decisions over their ‘patch’, with authority to take ideas forward.

Outcomes for you and your organisation

We will work with you to develop the outcomes you need from this course. These could include:

  • setting direction for your area of work, delivering on vision and mission
  • understand key strategic and commercial terms and ideas in a social value context
  • understand key tools in analysis, their uses and limitations
  • analyse the external environment and determine the impact and meaning of trends and changes
  • use analysis to identify drivers and subsequent objectives for your area of work
  • innovate based on customer needs
  • overcome barriers to innovation, tackle complex organisational challenges and agree ways forward
  • share ideas and engage effectively with colleagues
  • use structured techniques to problem solve and make robust business decisions

Learning approaches

Participants will receive input from the programme leader, and work on real-work challenges throughout. The day will involve group activities, individual reflection and the chance to apply tools straight away.

  • “Fantastic day. It will prove invaluable to have our team speaking the same language as we grow our thinking and planning around this topic.”

    Camilla Hampshire, Museum Manager, RAMM

  • “I’ve got some very interesting ideas from the day. It’s clear to me now that we can use our gallery in a more commercial way without losing site of its purpose.”

    Jayne Wootton, Visitor Services Supervisor, Royal Albert Memorial Museum

Outcomes for you and your organisation

After this practical and enjoyable day participants are able to:

  • create a commercial mindset in a team or organisation
  • establish the true cost of a service and how to recover costs or make profits
  • identify and meet the needs of customers and consumers
  • create and market a ‘saleable’  proposition
  • price propositions appropriately to a core market
  • build simple marketing strategies to create business streams
  • develop customer journeys

Learning approaches

Over this enjoyable day you’ll enjoy:

  • group activities to explore commercial skills
  • the chance to apply the approach to your organisation
  • case study analysis
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Yvette Gyles

About Yvette Gyles

Yvette specialises in leadership, personal effectiveness, change and innovation. Before joining =mc, she worked in HR for several years in both the private and charity sector as an HR...