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Case Studies

National Trust Scotland

Case study: Developing a values-led culture at the National Trust for Scotland

The National Trust for Scotland is the conservation charity that protects and promotes Scotland’s natural and cultural heritage for present and future generations to enjoy. With over 270,000 members it is the largest conservation charity in Scotland. It depends for its support on donations, legacies, grants and membership subscriptions. Established in 1931 the Trust acts […]

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UNICEF UK logo

Case Study: UNICEF UK creates a high-impact case for support

UNICEF UK works in 190 countries and runs more projects than any other organisation in the world. They needed a case for support for a campaign that focused on a specific problem. Find out how =mc worked with staff across UNICEF to develop a draft proposition that they used extensively across their campaigning, with great […]

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WSUP logo

Case study: Water & Sanitation for the Urban Poor (WSUP)

Water & Sanitation for the Urban Poor (WSUP) is a unique organisation – a partnership that brings together the expertise of business, NGOs and academia to deliver drinking water and sanitation services to the poorest people living in cities in the developing world. In 2013 WSUP approached =mc for help to identify new funding sources […]

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