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Organisational Strategy

Boston Matrix

The Boston Matrix in Fundraising

The Boston Matrix is one of a series of analysis tools that help you decide the effectiveness of your current fundraising portfolio. It is normally used to assess the relative contribution of various fundraising activities or donor clusters at a particular point in time. But the matrix is enormously flexible and can be used to […]

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Good to Great

Good to Great

“Good is the enemy of Great” is the opening of one of the most influential books in contemporary management thinking. As an opening it’s pretty arresting – maybe not up there alongside “A spectre is haunting Europe” or “In the beginning was the word” – but nonetheless powerful. And although originally written about businesses, the […]

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Case study: Frontline AIDS develop a country strategy for Uganda

  In 2007, the Uganda country office of Frontline AIDS (then known as The International HIV/AIDS Alliance) was a new and growing programme with great potential. In need of a country strategy, but with little time to spare on it, they called on =mc. Two years later, and the Uganda country office was ahead or […]

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Strategy Maps and the Balanced Scorecard

An Introduction to Strategy Maps and the BSC in Charities

Synopsis: Organisations need to find a way to express their strategy simply and understandably – but also in a way that reflects the complexity of their relationships and activities. One increasingly popular framework to combine these qualities is the balanced scorecard (BSC), and specifically the more recent incarnation, the strategy map. At its simplest the […]

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RSPCA-logo

Case Study: Developing Earned Income at the RSPCA

The RSPCA is the largest animal welfare organisation in Europe. It rescues, rehabilitates and rehomes hundreds of thousands of animals each year in England and Wales. The RSPCA also offers advice on caring for all animals, and campaigns to change laws that will protect them, which it enforces through prosecution. But they face the challenge […]

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Case study: Evaluation of the tsunami hardship fund for the British Red Cross

The British Red Cross is a neutral and impartial humanitarian organisation, working both in the UK and overseas, whose mission is to help people in crisis, whoever and wherever they are. They have an officially recognised support function to the UK Government in humanitarian matters. They are part of a global voluntary network – the […]

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Law Centres Network logo

Case study: Law Centres Federation (LCF)

Envisioning the future to test your strategy In a quickly changing world, it often feels like traditional strategic planning isn’t quite covering all the bases. With an uncertain and shifting external environment, the UK’s federation of not-for-profit legal practices wanted to test whether their new strategy would be robust enough to handle these changes. Find […]

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Case study: Transforming and aligning organisational strategy at Sightsavers International

Sight Savers International needed a clearer strategic direction, but any successful strategy would have to truly engage staff across the organisation. In this case study we reveal how =mc worked with Sight Savers over two years to develop a new global strategic direction that achieved record levels of understanding and engagement across the organisation. The […]

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Does your Big Idea look Red or Blue?

What’s the Big Idea? Blue Ocean Strategy is a radical approach to strategy captured in a book written by W. Chan Kim and Renée Mauborgne – professors based at INSEAD, the leading European business school. The book summarises the thesis that organisations face two key choices: creating new customer demand in an uncontested market space […]

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