In the Influential Fundraiser training, =mc uses its powerful five stages of influence model and teaches you the 15 tools you need to learn to apply systematically and sensitively for success. These techniques have been used to secure at least six £1M+ gifts in the last five years, as well as countless smaller ones. The […]
Read moreInto Film is a national agency working throughout the UK to engage children and young people in film and cinema. Their focus is educational, supporting teachers and educators to achieve a wide range of learning outcomes using film. The programme includes a network of extra-curricular film clubs, resources to use in clubs and in the […]
Read moreFundraisers are worried about donors saying ‘no!’ This article explores the idea developed by =mc directors Clare Segal and Bernard Ross in their book The Influential Fundraiser (Wiley 2010) that there are 9 different ways in which donors say ‘No’ and how to respond. The starting point is that No normally means “ask me a better […]
Read moreWhat most holds back a successful change process? There’s lots of stuff published about organisational change and how to do it. But there’s less about why change processes don’t work or fail to gain traction. And this is a big problem both in business and in the world of charities. In a recent survey by […]
Read moreFundraising is about Influence – winning people over to your point of view. The starting point for influence in a not-for-profit setting should be a personal drive to achieve some wider social good. In part 1 of this this blog we concentrated on the importance of framing and organising your passion or personal motivation to help […]
Read moreFundraising is about Influence – winning people over to your point of view. The starting point for influence in a not-for-profit setting should be a personal drive to achieve some wider social good. To be an outstandingly successful influencer and fundraiser you need to have a real desire – a passion – for that change. […]
Read moreSome of the most interesting psychological work carried out in the last five to ten years has focused on the issue of so-called multiple intelligences. The basic idea, developed by Harvard-based psychologist Howard Gardner, is simple. We all have access to a number of different ways of processing information, which Gardner has called intelligences. This […]
Read moreTransforming results by changing beliefs and behaviours The culture of any organisation grows organically but is usually driven by people and small p politics that create an environment where people thrive or merely survive. Culture remains a factor which management consultants have acknowledged is key to how successful an organisation’s strategy can be. One of […]
Read moreThis download is one of a series on new ideas in strategy, based on the book by fomer =mc directors, Bernard Ross and Clare Segal – The Strategy Workout, (Financial Times/Pearson, Autumn 2015). A few years ago Bernard Ross was delighted to be asked by UNICEF International to help them develop a case for support. […]
Read moreSynopsis: Organisations need to find a way to express their strategy simply and understandably – but also in a way that reflects the complexity of their relationships and activities. One increasingly popular framework to combine these qualities is the balanced scorecard (BSC), and specifically the more recent incarnation, the strategy map. At its simplest the […]
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