Fundraisers are worried about donors saying ‘no!’ This article explores the idea developed by =mc directors Clare Segal and Bernard Ross in their book The Influential Fundraiser (Wiley 2010) that there are 9 different ways in which donors say ‘No’ and how to respond. The starting point is that No normally means “ask me a better […]
Read more
Fundraising is about Influence – winning people over to your point of view. The starting point for influence in a not-for-profit setting should be a personal drive to achieve some wider social good. In part 1 of this this blog we concentrated on the importance of framing and organising your passion or personal motivation to help […]
Read more
Fundraising is about Influence – winning people over to your point of view. The starting point for influence in a not-for-profit setting should be a personal drive to achieve some wider social good. To be an outstandingly successful influencer and fundraiser you need to have a real desire – a passion – for that change. […]
Read more
This download is one of a series on new ideas in strategy, based on the book by =mc directors, Bernard Ross and Clare Segal – The Strategy Workout, (Financial Times/Pearson, Autumn 2015). A couple of years ago we were delighted to be asked by UNICEF International to help them develop a case for support. The […]
Read more