The Management Centre
Call us: +44 (0)20 7978 1516
yvette@managementcentre.co.uk
Coming Soon: Project Management Tell me more

Fundraising

Ruby Bayley-Pratt

The Assertive Fundraiser – an interview with Ruby Bayley-Pratt

It’s an interesting and challenging time in the world of Fundraising. Never before has there been such intense scrutiny on equality, fairness and safeguarding. In the wake of the #metoo movement people are speaking up and asserting their rights. Diversity is being recognised for its importance. However, making yourself heard and recognised is not always […]

Read more
Yvette Gyles Director

Leaders – what are you doing about inequality?

If the answer is nothing, then be warned… I had the honour of convening a panel discussion about Women in Fundraising at this year’s IoF Fundraising Convention (#IOFFC). I was both shocked and inspired by the debate. The panel was honest, the audience was forthcoming, and the discussion produced very useful suggestions. What fascinates me […]

Read more
identifiable victim

Identifiable Victims – ignoring the BIG stuff

Bernard Ross, =mc Director and co-author of the best-selling book Change for Good – using behavioural economics for a better world blogs about why the ‘identifiable victims’ principle is important to fundraisers. Maybe like me you were in one sense glad to see the attention the Thai boys trapped in the cave got. And at […]

Read more
stop listening

Stop listening to your supporters

They’re just trying to rationalise. (Tell you rational-lies!) Fundraising consultant Bernard Ross gets serious in part two of this #BlogOff, fighting the ‘no’ corner in the battle of whether you should listen to your supporters – or not. Read the opposing view from Dana Segal here. Fundraisers are an emotional bunch. They care a lot […]

Read more
Robots listening

Should you listen to your supporters?

In this #BlogOff, fundraising consultants Bernard Ross and Dana Segal go head to head offering different answers to one important question: Should you listen to your supporters? Dana says YES… It’s been a few weeks since the recent GDPR influx to my inbox; proclamations of love and a desire to keep in touch came from organisations […]

Read more
Social proof

Social proof… it’s essential to influence… let me prove it to you!

In the Influential Fundraiser training, =mc uses its powerful five stages of influence model and teaches you the 15 tools you need to learn to apply systematically and sensitively for success. These techniques have been used to secure at least six £1M+ gifts in the last five years, as well as countless smaller ones. You […]

Read more
Evil pumpkin

Halloween special: The most frightening word in fundraising

In this halloween blog, Bernard Ross, =mc Director gets right to the heart of what fundraisers fear the most… In Joseph Conrad’s novella Heart of Darkness, the ‘hero’ Kurtz finally confronts his own demons. His final words? “the horror, the horror”. (Note carefully introduced pretentious reference and avoidance of plot spoiler.) As Halloween approaches I […]

Read more
NAFS Webinar 2017

19 years after NAFS – is the learning still useful?

In this guest blog, National Arts Fundraising School alumna Fiona Mason, now a freelance writer, arts consultant and Development Manager for Pacitti Company, shares her story since attending the School. It’s a bright, crisp November day in 1998 when I arrive at the country house hotel outside Bath, Gloucestershire, for the National Arts Fundraising School […]

Read more
Platform-Shoes

Stop ‘asking donors for money’ right now!

=mc Director Bernard Ross bucks against the latest fundraising trend… and with good reason. Sometimes I feel like I’ve been transported back into the arts and culture world of the 1970s. To be honest it’s not all bad. I mean I could live with the bad hair, the purple nylon velour loon pants, and even […]

Read more
Age Exchange

Case study: Building sustainability at Age Exchange

Age Exchange was formed in 1983 as a specialist reminiscence charity, and over the years has developed new ways of working to reduce loneliness and isolation. For the past 15 years, due to a growing older population, the charity has expanded its work with people who have found themselves as carers for older relatives and […]

Read more
Crowdfunding

Crowdfunding, Gift Horses and their Dental Work

I was recently sent an interesting report on crowdfunding by a participant on the National Arts Fundraising School – and specifically a scheme that’s been successfully run in Plymouth. At first the results look really impressive – and the follow up up report reinforces this. But after an interesting debate at the school I decided […]

Read more
Caroline Notman St. Aloysius

Fundraising Adventures – Arts to Education

Guest blog: Caroline Notman, Director of Development & Alumni Relations, St. Aloysius’ College The National Arts Fundraising School will be in it’s 30th year come 2018, having trained over 1,300 fundraisers helping them to raise £300M+ for their organisations. One of the most rewarding parts of running the School is hearing from past Alumni, how […]

Read more
Legacy Foresight

Legacies: an untapped income stream for UK arts organisations?

In this guest blog, Meg Abdy, Director at Legacy Foresight shares insights on legacy fundraising for arts organisations.  Legacy Foresight and Arts Quarter LLP recently teamed up to research legacy fundraising in the UK arts community, building on previous surveys in 2010 and 2012. We looked to explore current levels of investment in legacy fundraising – both […]

Read more
Money mailbox

So you think you’re clever? Three things you can learn from email scammers

As fundraisers we often think we’re very clever – using sophisticated techniques from marketing, from neuroscience and from psychology to share and organise our powerful and engaging messages. When we’re feeling down about our low response rates – clearly the failing of our unsophisticated audience – we can always go into our spam folders to […]

Read more

Valentine’s Day? Donor love? Be over it…!

=mc Director Bernard Ross blogs on which charities are deserving all the love, and which are pushing donors away this Valentine’s Day. I hate Valentine’s Day. I mean I can live with the schmaltzy overpriced commercial nonsense: genetically modified, scentless roses at £5 a stem, cards that range from diabetes-causing sweetness to jaw-dropping crudeness, and opportunities to […]

Read more
Generating-commerical-income

When fundraising is not enough – generating commercial income

With funding and fundraising coming under increasing pressure, organisations are looking to raise money in new ways, and for many this means generating income through commercial activities. It’s an attractive proposition – additional money with ‘no strings’ – but what should you be considering before taking the plunge? And how might going down this route […]

Read more
Cinema For All

A journey through film and fundraising

This guest blog is written by National Arts Fundraising School Alumna Deborah Parker, Chief Executive Officer at Cinema For All. We caught up with Deborah at a recent Alumni event and asked her to share her story since attending the School seven years ago: In 2009 I was working for one of the old Regional Screen Agencies in Manchester […]

Read more
9-Fundraising-Nos

Fundraising: The Nine Fundraising Nos

Fundraisers are worried about donors saying ‘no!’ This article explores the idea developed by =mc directors Clare Segal and Bernard Ross in their book The Influential Fundraiser (Wiley 2010) that there are 9 different ways in which donors say ‘No’ and how to respond. The starting point is that No normally means “ask me a better […]

Read more
The Management Centre

Where to focus in arts fundraising: Start, Stop, Consider

Last month 29 arts and culture fundraisers came together for the intensive, immersive – and hugely enjoyable – experience that is the National Arts Fundraising School. Three days into the 6-day programme, we asked them to reflect on three clusters of action: things they wanted to start doing things they wanted to stop doing things they wanted to consider further We’ve […]

Read more
behavioural economics websites

10 ways to increase donations through your website

Behavioural Economics is changing our understanding of how people make decisions. While we like to think we are rationale, considered beings, the majority of our daily decisions are made quickly and often irrationally. This has huge implications for us as fundraisers, not least in the way we engage with donors making ‘impulse’ or ‘spur of the […]

Read more
The Management Centre

Using Strategic Planning Tools for Fundraising

Is your organisation competing in a Red Ocean or Blue Ocean? Put simply, Red Ocean & Blue Ocean are two different ways of comparing the strategy of an organisation in relation to the territory they are competing in. Red Ocean Strategy sees an organisation fighting for a share of the demand in a market which […]

Read more
The Management Centre

Don’t fundraise in India, train fundraisers in India

In this post, guest blogger John Godfrey shares his thoughts on fundraising in India.  John is a fundraising consultant and trainer in Australia, New Zealand, Singapore and India. As well he is a PhD candidate at Swinburne University, Melbourne researching HNWI philanthropists in India. He blogs and writes articles for fundraising publications including NPQuarterly Newswires. He […]

Read more
The Management Centre

Emergency giving – a personal view

In this blog, Angela Cluff gives a personal perspective on fundraising appeals, and the impact of statistics versus individual stories on giving. It’s been a busy few days, so good to relax on the sofa, glass of wine in one hand, football on in the background and catching up on Twitter. This caught my eye. […]

Read more
The Management Centre

5 Things I learnt from my New York trip

In this guest blog we’re delighted to introduce Beth Bate, a 2014/15 Clore Leadership Fellow and Director of Great North Run Culture in Newcastle upon Tyne. She’s also an Alumna of the National Arts Fundraising School run by =mc. Find out what she thought of the School in this NAFS video blog. 5 Things I learnt from my […]

Read more
coffee & macaroon

Behavioural Economics in fundraising: Time to get on board?

=mc director Bernard Ross and Omar Mahmoud Chief of Market Intelligence, UNICEF International presented a session at the National Fundraising Convention on behavioural economics. Below Omar Mahmoud suggests some of the issues they talked about. Based around their forthcoming book Change for Good, Using Behavioural Economics for a Better World. Behavioural economics – why it’s time for […]

Read more
The Management Centre

Once again charities are being accused of irresponsible behaviour towards vulnerable donors. What should we be doing to avoid this?

In this blog, =mc Fundraising expert Angela Cluff discusses the impact of the recent Olive Cooke story on charities and non-profits. Discover (or remind yourself) what works, what doesn’t, and what’s best for your donors… Whatever the truth of the circumstances behind the sad death of Olive Cooke it raises serious issues for leaders in fundraising […]

Read more
Emotional Intelligence in fundraising

Emotional Intelligence in Fundraising – Part 2

Fundraising is about Influence – winning people over to your point of view. The starting point for influence in a not-for-profit setting should be a personal drive to achieve some wider social good. In part 1 of this this blog we concentrated on the importance of framing and organising your passion or personal motivation to help […]

Read more
Emotional Intelligence in fundraising

Emotional Intelligence in Fundraising – Part 1

Fundraising is about Influence – winning people over to your point of view. The starting point for influence in a not-for-profit setting should be a personal drive to achieve some wider social good. To be an outstandingly successful influencer and fundraiser you need to have a real desire – a passion – for that change. […]

Read more
Multiple Intelligences

Multiple intelligences

Some of the most interesting psychological work carried out in the last five to ten years has focused on the issue of so-called multiple intelligences. The basic idea, developed by Harvard-based psychologist Howard Gardner, is simple. We all have access to a number of different ways of processing information, which Gardner has called intelligences. This […]

Read more
Major donor fundraising

7 Steps of Solicitation

This article shares practical ideas on how to secure major gifts for your organisation. There are many different ‘Step’ models used by major donor fundraisers. It is simply one of a number of management tools used to provide a framework for securing major gifts. Here is =mc’s version in the table below: Step Description 1 […]

Read more
Strategy Maps and the Balanced Scorecard

An Introduction to Strategy Maps and the BSC in Charities

Synopsis: Organisations need to find a way to express their strategy simply and understandably – but also in a way that reflects the complexity of their relationships and activities. One increasingly popular framework to combine these qualities is the balanced scorecard (BSC), and specifically the more recent incarnation, the strategy map. At its simplest the […]

Read more
Behavioural Economics Big Idea

Behavioural economics: why we think much less than we think we think… and why it’s important

Behavioural economics says we are sometimes rational, but most of the time our rationality is limited by our ability to work things out, the large amount of information available, the limited relevant knowledge we have, and our own lack of time and energy. In these cases – and whether we are deciding on donating to […]

Read more