It’s an interesting and challenging time in the world of Fundraising. Never before has there been such intense scrutiny on equality, fairness and safeguarding. In the wake of the #metoo movement people are speaking up and asserting their rights. Diversity is being recognised for its importance. However, making yourself heard and recognised is not always […]
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If the answer is nothing, then be warned… I had the honour of convening a panel discussion about Women in Fundraising at this year’s IoF Fundraising Convention (#IOFFC). I was both shocked and inspired by the debate. The panel was honest, the audience was forthcoming, and the discussion produced very useful suggestions. What fascinates me […]
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In the Influential Fundraiser training, =mc uses its powerful five stages of influence model and teaches you the 15 tools you need to learn to apply systematically and sensitively for success. These techniques have been used to secure at least six £1M+ gifts in the last five years, as well as countless smaller ones. The […]
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Age Exchange was formed in 1983 as a specialist reminiscence charity, and over the years has developed new ways of working to reduce loneliness and isolation. For the past 15 years, due to a growing older population, the charity has expanded its work with people who have found themselves as carers for older relatives and […]
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Fundraisers are worried about donors saying ‘no!’ This article explores the idea developed by =mc directors Clare Segal and Bernard Ross in their book The Influential Fundraiser (Wiley 2010) that there are 9 different ways in which donors say ‘No’ and how to respond. The starting point is that No normally means “ask me a better […]
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Is your organisation competing in a Red Ocean or Blue Ocean? Put simply, Red Ocean & Blue Ocean are two different ways of comparing the strategy of an organisation in relation to the territory they are competing in. Red Ocean Strategy sees an organisation fighting for a share of the demand in a market which […]
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In this blog, Angela Cluff gives a personal perspective on fundraising appeals, and the impact of statistics versus individual stories on giving. It’s been a busy few days, so good to relax on the sofa, glass of wine in one hand, football on in the background and catching up on Twitter. This caught my eye. […]
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Fundraising is about Influence – winning people over to your point of view. The starting point for influence in a not-for-profit setting should be a personal drive to achieve some wider social good. In part 1 of this this blog we concentrated on the importance of framing and organising your passion or personal motivation to help […]
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Fundraising is about Influence – winning people over to your point of view. The starting point for influence in a not-for-profit setting should be a personal drive to achieve some wider social good. To be an outstandingly successful influencer and fundraiser you need to have a real desire – a passion – for that change. […]
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Some of the most interesting psychological work carried out in the last five to ten years has focused on the issue of so-called multiple intelligences. The basic idea, developed by Harvard-based psychologist Howard Gardner, is simple. We all have access to a number of different ways of processing information, which Gardner has called intelligences. This […]
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Synopsis: Organisations need to find a way to express their strategy simply and understandably – but also in a way that reflects the complexity of their relationships and activities. One increasingly popular framework to combine these qualities is the balanced scorecard (BSC), and specifically the more recent incarnation, the strategy map. At its simplest the […]
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