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influence

Video graphic

Match your body language and tone of voice to your words for more impact

This video explains how the three elements of face to face communications (as researched by Albert Mehrabian) work together to deliver your message. Using a mismatch of body language and tone compared to your words can lead to your message being lost or misconstrued. Match all three to have the biggest impact. Laura Slater, =mc […]

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Lead without answers

How to lead without having all the answers

In this blog, =mc Director Yvette Gyles shares the secrets of leading without knowing everything. Recently, I have been running a lot of training programmes for Future Leaders. These are experienced managers or experts, looking to develop their leadership capability. Sometimes they have people management responsibility, and sometimes they need to lead people through influence […]

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Assertiveness at work

I’m Ok, You’re Ok – Assertiveness at work explained

Being assertive at work can be really hard, and this is something many people struggle with. Our insecurities, perceived weaknesses, motivations and goals can all stop us from being assertive when we need to be. In this article, Charlotte Scott explains why we need assertiveness, what it actually is, and how to be assertive. Why […]

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Social proof

Social proof… it’s essential to influence… let me prove it to you!

In the Influential Fundraiser training, =mc uses its powerful five stages of influence model and teaches you the 15 tools you need to learn to apply systematically and sensitively for success. These techniques have been used to secure at least six £1M+ gifts in the last five years, as well as countless smaller ones. You […]

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Influencing & Negotiating

Keeping on track and stay in control – structure your negotiations for success

Negotiating with others, whether it’s at home with a partner over household chores, or at work with a colleague about help with in a project, is part of everyday life. And reaching an amicable agreement isn’t always easy. People often tell us they walk away from these situations feeling they either haven’t achieved what they […]

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Evil pumpkin

Halloween special: The most frightening word in fundraising

In this halloween blog, Bernard Ross, =mc Director gets right to the heart of what fundraisers fear the most… In Joseph Conrad’s novella Heart of Darkness, the ‘hero’ Kurtz finally confronts his own demons. His final words? “the horror, the horror”. (Note carefully introduced pretentious reference and avoidance of plot spoiler.) As Halloween approaches I […]

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UNICEF UK logo

Case study: Partnership skills – encouraging a collaborative approach to data culture at UNICEF UK

UNICEF UK (UUK) is part of UNICEF’s global network. It raises money for their work with children and children’s rights worldwide. Accurate, up-to-the-minute information – data – is a key element in UNICEF UK’s very successful fundraising operation. And how that data is managed across the organisation is increasingly significant to their work. Challenge Supporter […]

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Think Feel Do

Getting people on board – the elevator pitch

To be an effective leader you need to get people engaged with your ideas and work – whether it’s a senior manager to agree a new way of working, a colleague to help with your project, or support from a funder or external stakeholder. Whatever the situation, bringing people on board is critical to success […]

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Money mailbox

So you think you’re clever? Three things you can learn from email scammers

As fundraisers we often think we’re very clever – using sophisticated techniques from marketing, from neuroscience and from psychology to share and organise our powerful and engaging messages. When we’re feeling down about our low response rates – clearly the failing of our unsophisticated audience – we can always go into our spam folders to […]

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9-Fundraising-Nos

Fundraising: The Nine Fundraising Nos

Fundraisers are worried about donors saying ‘no!’ This article explores the idea developed by =mc directors Clare Segal and Bernard Ross in their book The Influential Fundraiser (Wiley 2010) that there are 9 different ways in which donors say ‘No’ and how to respond. The starting point is that No normally means “ask me a better […]

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Behavioural Economics Brain

I want you to want to learn. Is Behavioural Economics the breakthrough we’ve been waiting for in L&D?

In this article, =mc’s Senior Learning & Development Consultant, Philly Graham looks at an important new framework, behavioural economics, and what it can teach us in learning & development. At =mc we are constantly reflecting on what could improve training and development initiatives, especially in terms of supporting real change in organisations. A challenge that is often cited to […]

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Emotional Intelligence in fundraising

Emotional Intelligence in Fundraising – Part 2

Fundraising is about Influence – winning people over to your point of view. The starting point for influence in a not-for-profit setting should be a personal drive to achieve some wider social good. In part 1 of this this blog we concentrated on the importance of framing and organising your passion or personal motivation to help […]

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Emotional Intelligence in fundraising

Emotional Intelligence in Fundraising – Part 1

Fundraising is about Influence – winning people over to your point of view. The starting point for influence in a not-for-profit setting should be a personal drive to achieve some wider social good. To be an outstandingly successful influencer and fundraiser you need to have a real desire – a passion – for that change. […]

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Two cups tied together to show rapport

Building rapport

The ability to build rapport is a key skill for non-profit managers. Armed with this skill you will be more able to persuade others – from board members to service users and even donors – to identify with you and your point of view. This article explains how to build rapport with others – drawing […]

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