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The Influential Fundraiser

The Influential Fundraiser

UPDATED – this classic programme used by organisations from University of Glasgow to Dian Fossey Gorilla Fund and The Prince’s Trust in their multi million pound campaigns now embodies some of the latest neuro-scientific thinking from behavioural economics. Click here to download some of these ideas.

Discover a range of insights into yourself and donors — enabling you to approach anyone with confidence for support.

You’ll also learn a number of practical tools and frameworks that will enable you to prepare for meetings and follow up effectively to secure the result you need. You’ll also learn how to cope with negative reactions including the 9 ways that donors say ‘No’ – and how to respond.

All our public training is scheduled when enough demand is there, so please register your interest here, and we'll let you know as soon as a new date is set.
Yes, and also face to face (as soon as it is safe to do so). It's equally suitable for both options. For more information on the differences between online and face to face training, as well as our social distancing guidelines, visit our Learning and Development page.
If you have 6 or more people to train it's worth getting in touch to discuss in-house options.

These include:
  • your choice of structure – as well as choosing dates to suit you, you can also decide whether to have the content delivered in one full day, two half-day sessions or four bitesize sessions over separate days.
  • tailoring options – if you're looking to focus on particular elements of the programme, we can look into this.
  • self-directed learning – this enables participants to set learning goals, acquire knowledge and skills, set their own actions and evaluate themselves using a customised web portal which we'll build for you.
In order to make sure your in-house training needs are met, the best way to start this process is with a conversation (for free of course). Contact us online or call 020 7978 1516 to speak to one of our experienced consultants.

Beth Bate Influential Fundraiser


Who is the programme for?

This programme is for individuals who want to boost their personal communication skills and learn to cope effectively with the pressures of a fast moving world.

Keen to engage your board in asking for support?

Increasingly board members recognise that they have an important role to play in helping secure funds – asking peers directly, supporting staff in approaches tor companies, even working the room at events. The good news is we have a specially adapted version of the Influential Fundraiser specifically for volunteers and board members. It covers much of the same material, but also looks at building confidence among board members, the specific role of a volunteer, and especially how to approach peers and overcome anxiety about stepping over a friendship barrier. To find out more about how the specially adapted program can help you – as it helped the British Heart Foundation, the Red Cross, the National Trust and even the Institute of Chartered Accountants for Scotland and others, contact Clare SegalDirector on

  • “Rule number 1: be interested in the donor and find out how they want to support the cause rather than telling them what we want them to do. So simple – like all the best lessons.”

    Anne-Marie Wynne, Community Fundraiser, Marie Curie Cancer Care

  • “When meeting trustees and major donors I will now feel more comfortable and confident. The training also allowed me to think differently about creating cases for support.”

    Emily Pavey, Senior Trust Fundraising Executive, Action on Hearing Loss

Outcomes for you and your organisation

In this interactive day you’ll learn to:

  • structure an influence journey through the 5Ps- from passion to persistence
  • interpret a donor’s psychological preferences and match their approach
  • learn techniques to secure the highest level gift
  • manage a  donor’s engagement in a crucial conversation and tackle objections
  • design an effective case using the four basic case types
  • build ultra-fast rapport with donors and supporters
  • handle difficult donors successfully
  1. Every delegate receives a copy of the award winning book, The Influential Fundraiser (Wiley).

Learning approaches

In this enjoyable and stimulating day you’ll enjoy:

  • group and individual activities to practice your new techniques
  • feedback from the programme leader and others
  • case studies
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Contact us
Jules Bellingham

About Jules Bellingham

Jules specialises in fundraising, presentation skills and leadership development. She spent nine years working in the commercial world before becoming Deputy Director of Fundraising & Marketing at one of...

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